Social Media Director

Role Overview

• Develop and lead multi-platform social media strategies that align with marketing, enrollment, and brand objectives.
• Identify opportunities to expand institutional reach through emerging platforms, evolving content formats, creator partnerships, and innovative engagement strategies.
• Ensure an integrated balance of paid and organic social strategies, partnering closely with digital marketing teams to maximize campaign performance.
• Monitor platform updates, algorithm changes, audience behavior, and industry trends to keep institutional social strategies innovative and competitive.
• Evaluate and implement AI-powered tools and workflows that improve content planning, production efficiency, audience engagement, social listening, and campaign optimization while maintaining brand quality and authenticity.
• Lead, coach, and develop a geographically distributed team of Content Creators, establishing clear expectations, accountability, professional development, and consistent performance standards.
• Foster a collaborative, high-performing team culture focused on creativity, operational excellence, continuous learning, and measurable results.
• Establish editorial direction, content strategies, and quality assurance processes to ensure all content is engaging, accurate, on-brand, and optimized for platform best practices.
• Collaborate with designers, videographers, copywriters, and institutional stakeholders to develop compelling multimedia campaigns.
• Guide the development of student-generated content, influencer partnerships, ambassador programs, and community engagement initiatives that strengthen brand affinity and authenticity.
• Establish meaningful KPIs and performance benchmarks aligned with marketing, enrollment, brand awareness, and audience engagement goals.
• Develop executive-level reporting dashboards that communicate channel performance, campaign effectiveness, audience insights, and strategic recommendations.
• Analyze trends across platforms to identify opportunities for optimization, resource allocation, and future campaign planning.
• Lead ongoing experimentation through A/B testing, content optimization, audience segmentation, and platform-specific best practices.
• Leverage platform analytics, enterprise reporting tools, and AI-driven insights to continuously improve performance and operational efficiency.
• Partner cross-functionally with marketing, communications, admissions, creative, and institutional leadership teams to ensure social media strategies support enterprise priorities.
• Ensure consistent brand voice, messaging, and storytelling across all institutional social channels.
• Partner with PR and crisis communications teams to support reputation management, social listening, and rapid response communications.
• Develop and maintain enterprise social media standards, governance, workflows, training, and best practices that promote consistency, quality, and scalability.
• Build strong working relationships with institutional partners through regular communication and periodic travel to campuses and key organizational events.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• 7+ years of progressive experience in digital marketing, social media strategy, or communications, including experience leading and developing high-performing teams
• Demonstrated success managing geographically distributed teams in a collaborative, fast-paced environment
• Deep knowledge of social platform algorithms, audience engagement strategies, emerging trends, and enterprise social media management tools
• Experience leveraging AI-powered tools to improve workflow efficiency, content development, reporting, and campaign performance
• Strong analytical skills with experience developing executive reporting, dashboards, and strategic performance recommendations using platforms such as Google Analytics, Meta Business Suite, Sprout Social, or similar tools
• Proven success leading cross-platform campaigns that drive measurable business outcomes, audience growth, and engagement
• Excellent communication, leadership, organizational, and cross-functional collaboration skills
• Experience working within complex, multi-brand organizations; nonprofit or higher education experience preferred
• Willingness and ability to travel regularly to institutional campuses, conferences, and organizational meetings as needed.

Benefits

• generous paid time-off
• medical and dental insurance coverage
• life and disability insurance
• retirement plan with employer contribution
• multiple flexible spending accounts
• tuition reimbursement