Regional Business Director

Role Overview

• Drive regional growth through active dealer acquisition, development, and retention while delivering a high-touch, field-based partnership experience
• Own execution of revenue, margin, and share objectives by leading and coaching Business Development Managers (BDMs) in-market
• Maintain a strong field presence with dealers and the network across Southeastern US to directly influence performance, resolve issues, and identify growth opportunities utilizing Mercury products
• Manage the day-to-day activities of assigned Business Development Managers, ensuring strong field execution and accountability to regional goals
• Develop and implement strategies to achieve Mercury growth objectives, with direct involvement in executing plans in the field alongside BDMs and dealer partners in the field
• Maintain an active field presence, regularly engaging with dealers and OEM partners to drive performance, identify opportunities, and resolve issues in real time
• Oversee onboarding and hands-on, on-the-job training of BDMs to ensure readiness to execute and effectively manage dealer relationships
• Assess performance of BDMs in-market and develop targeted coaching and development plans aligned to regional performance needs
• Partner closely with the Mercury OEM team and actively share dealer conquest and growth responsibilities with BDMs through direct field engagement
• Collaborate with sales leadership to evaluate market needs and trends
• Report regularly to leadership on competitive products, programs, and market dynamics based on field observations and customer feedback
• Proactively resolve sales conflicts between Mercury, dealers, and OEMs through direct engagement and relationship management in the field
• Develop and maintain strong working relationships with key dealers through consistent in-person interaction and follow-up
• Establish and sustain open communication with local OEM boat representatives, ensuring alignment on market activity and opportunities
• Assess issues within the region, resolving where possible and report back to upper management when follow up is required
• Partner with category management on current products and support successful execution of new product introductions
• Represent Mercury at national and regional shows, actively engaging customers, promoting products, and generating sales opportunities
• Recruit, develop, and retain top talent, building a high-performing, execution-focused field sales team
• Serve as a cross-functional bridge across sales, service, and marketing, supporting program execution, resolving customer issues, and ensuring consistent, aligned communication to the dealer network

Requirements

• Bachelor’s degree desired
• Track record of exceptional sales performance with the demonstrated ability to discover business opportunities
• 5-10 years working with a dealer organization or equivalent
• A documented track record of success within the marine or power sports industry with knowledge of marine industry dealer or related organization
• Verbal and written skills necessary to effectively communicate within Mercury and within the dealer network
• Excellent organizational skills are a must
• Ability to understand the market and apply inputs into a regional demand plan that drives production; Possess a high level of business acumen
• Ability to work with diverse personalities while remaining tactful, professional, and flexible
• Ability to coach and motivate field staff
• Ability to be persuasive with customers while keeping customer satisfaction as a guiding factor

Benefits

• medical
• dental
• vision
• paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• wellbeing program
• product purchase discounts