Own and optimise the end-to-end digital lead-to-opportunity process from MQL through to opportunity creation
Manage MQL routing, qualification, SLAs, automation workflows and lead visibility within Salesforce
Partner with Marketing, Sales, Digital, IT and Commercial teams to improve pipeline velocity and reduce funnel leakage
Analyse lead and conversion performance, identifying opportunities to improve processes and increase revenue generation
Lead sales enablement initiatives through data insights, customer intelligence, playbooks and digital engagement tools
Drive digital sales process optimization, continuous improvement and ecommerce growth initiatives
Collaborate with Salesforce, Ecommerce and Digital teams to enhance integrations, automation, AI capabilities and customer experience
Ensure data quality, attribution reporting, governance and user adoption while supporting the expansion of digital sales channels and MyStore growth initiatives

Bachelor's degree in Business, Marketing, Sales Operations, Information Systems or related discipline, or equivalent experience
3+ years' experience in Revenue Operations, Sales Operations, Digital Operations or a similar B2B commercial role
Strong Salesforce CRM expertise, including lead management, workflow optimisation and process automation
Proven track record of implementing CRM and operational improvements that drive lead conversion and revenue growth
Experience integrating CRM platforms with marketing automation, ecommerce, websites and other business systems
Understanding of digital commerce, customer journeys, lead routing, qualification processes and SLA management
Strong analytical skills with experience interpreting pipeline performance, attribution models and digital sales metrics
Excellent stakeholder management, project management and cross-functional collaboration skills, with experience leading change and process improvement initiatives

Digital Revenue Operations Manager

Key skills