Manage, optimize, and scale Meta ad campaigns (budgets, bids, audiences, placements)
Lead the strategy, setup, and execution of TikTok Shop. Test and scale content, creator partnerships, and ad campaigns to drive sales and brand presence on the platform.
Own ROAS, CPA, and spend efficiency across the account
Rapidly test campaign structures, offers, and audiences
Expand into new channels (TikTok shop, Google) as performance justifies
Run a structured creative testing program—brief, launch, analyze, and iterate on new angles, hooks, and formats
Partner with the founders on creative direction, offers, and promotions
Build a repeatable pipeline of winning ads
Build and A/B test dedicated landing pages to move beyond product-page-only traffic
Optimize the Shopify store for conversion—PDPs, bundles, offers, reviews, and checkout flow
Improve AOV and conversion rate alongside ad performance
Own tracking and attribution (Meta Pixel, CAPI, GA4) so every dollar is measurable
Report weekly on ROAS, CPA, AOV, and testing results with clear recommendations
Translate data into action every week

4+ years running Meta and TikTok shop ads for e-commerce/DTC brands with real budget ownership
Proven record of profitable ROAS and scaling ad spend
Hands-on Shopify experience and landing page builders (Replo, Shogun, GemPages, or similar)
Strong CRO and A/B testing fundamentals
Experience with consumables, CPG, or lifestyle brands preferred
Familiarity with attribution tools (Triple Whale, Northbeam), Klaviyo, and AI creative tools a plus
You live in Meta & TikTok Ads Manager and have a proven track record of scaling DTC ad accounts profitably
You test, measure, and iterate without hand-holding
You understand the full funnel: ad, landing page, and checkout are one system to you
You are analytical, organized, and self-directed
You are fluent in English with clear verbal and written communication
You thrive in early-stage, founder-led environments and know how to do more with less.

Paid Ads Specialist, Meta, TikTok Shop, E-Commerce

Key skills