Review campaign performance and build testing roadmaps based on what the data is telling you
Develop hooks, scripts, messaging frameworks and briefs that give visual creators exactly what they need to execute
Review creative assets (UGC, video, static, carousel) and deliver performance-focused feedback that sharpens output
Collaborate directly with clients: monthly strategy calls, content menus, shoot guidance and narrative direction
Work cross-functionally with media buyers and growth strategists to drive iteration at pace
Apply and evolve the strategic frameworks and playbooks that underpin how we work

2-3+ years work experience in Creative Strategy, Performance Creative, or Paid Social, ideally with eCommerce or CPG brands
A trained eye for DR creative: you know what a strong hook looks like, what market sophistication stage demands, and how to brief for conversion not just engagement
Sharp copy and messaging instincts across hooks, angles, scripts and ad copy
Confident communication, written and verbal, with both internal teams and clients
Bonus: agency experience, Meta and TikTok Ads, UGC, or direct-response funnel strategy

Competitive salary: AUD $80,000-$90,000 inclusive of superannuation
Remote-first: our team spans Australia, New Zealand, USA, Canada, Bali and the Philippines
Direct mentorship from our Head of Creative Strategy and leadership team
A team that moves fast and holds a high bar for quality, clarity and creative thinking
No fluff
this function exists to drive profitable results, not ship content

Creative Strategist – eCommerce, Mid to Senior

Key skills