Influencer Marketing Manager

Role Overview

• Own day-to-day influencer strategy and campaign execution for our Body and Skin product categories.
• Identify, evaluate, and recruit creators who align with our brand, target audiences, and growth objectives.
• Manage the full creator partnership lifecycle, including outreach, product seeding, negotiations, contracts, briefs, approvals, posting schedules, and payment coordination.
• Build strong, long-term relationships with creators, agents, agencies, and other external partners.
• Develop campaign briefs that translate product positioning and business goals into compelling, platform-native content.
• Partner with Performance Creative and Paid Media to identify high-performing creator content for paid amplification, testing, and iteration.
• Secure and track appropriate content usage rights, paid media permissions, and creator whitelisting access.
• Monitor campaign performance across content output, engagement, traffic, customer acquisition, revenue, and other key growth metrics.
• Use performance insights to improve creator selection, campaign concepts, investment decisions, and future testing.
• Maintain organized campaign trackers, budgets, timelines, contracts, content libraries, and reporting.
• Stay current on creator trends, emerging platforms, cultural conversations, and new partnership opportunities across beauty, wellness, and lifestyle.

Requirements

• 4+ years of dedicated influencer, affiliate, or creator marketing experience, ideally within a DTC, e-commerce, beauty, wellness, or lifestyle brand.
• Bachelor’s degree in marketing, business, communications, or a related field from an accredited institution.
• A proven track record of executing performance-focused influencer strategies and managing campaigns from creator discovery and outreach through negotiation, activation, and reporting.
• Direct experience communicating with influencers, talent managers, agencies, and affiliate partners across Instagram, TikTok, YouTube, and other social platforms.
• Strong knowledge of performance-based influencer marketing, including creator economics, commission structures, partnership terms, content usage rights, and paid amplification.
• Strong negotiation skills and the ability to build productive, long-term relationships with creators and external partners.
• A track record of finding creative, effective ways to engage influencers, improve campaign performance, and scale creator programs.
• Strong analytical skills and proficiency in Excel or Google Sheets, with experience managing budgets, evaluating performance, conducting competitive analysis, and translating data into clear recommendations.
• Excellent written communication skills, with the ability to develop compelling outreach, campaign briefs, creator feedback, and cross-functional updates.
• Highly organized and detail-oriented, with the ability to manage multiple creators, campaigns, deliverables, and deadlines at once.
• An effective cross-functional partner who can work proactively across Growth, Brand, Performance Creative, Paid Media, Social, PR, and external teams.
• Resourceful, solution-oriented, and scrappy, with a bias toward execution and a proven ability to work effectively in a remote environment.
• An AI-forward working style, with practical experience using AI to support creator research, outreach personalization, campaign planning, competitive analysis, reporting, or workflow efficiency.
• A genuine passion for social media, the creator economy, and the health, wellness, and beauty space.

Benefits

• Performance bonus tied to revenue metrics
• Medical, Dental, and Vision insurance
• Unlimited PTO + paid holidays
• Remote-first role, with occasional travel required
• Stipends for fitness, continuous learning, and work-from-home setup
• Discounts on iRESTORE Products
• High-visibility role with opportunities for career growth
• Collaborative, fast-moving team that values initiative and ideas