Senior Marketing Manager
Washington, District of Columbia, United States of America
Full Time
4 hours ago
$110,000 - $130,000 USD
No Visa Sponsorship
Key skills
AnalyticsLookerSaaSSalesforceCRMLeadershipSales
About this role
Role Overview
- Own demand generation strategy and execution
- Build and manage lifecycle marketing programs
- Develop lead generation initiatives across inbound and outbound channels
- Partner with sales to define ICP and optimize lead scoring
- Develop sales enablement materials
- Own messaging and positioning for products and services
- Monitor market conversations to inform strategy
- Collaborate with leadership for thought leadership content
Requirements
- 5+ years of B2B marketing experience
- Experience in fleet, transportation, energy, climate tech, or enterprise SaaS
- Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar)
- Proficiency in CRM tools (Salesforce)
- Experience with analytics platforms (Google Analytics, Looker, or similar)
- Proven ability to develop messaging and positioning
- Fluent in reading market signals
- Strong cross-functional instincts
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities