Digital Advertising Specialist

Role Overview

• Own and execute the end-to-end paid media strategy across social and search platforms, aligning campaigns with clear objectives—awareness, consideration, or conversion.
• Design and manage full-funnel digital campaigns across LinkedIn, Google Search (including Google Ad Grant), Meta, YouTube, and emerging platforms, optimising for performance and impact.
• Develop and refine audience targeting strategies for B2B, professional, and niche advocacy audiences, using structured A/B testing to improve outcomes.
• Implement robust tracking and analytics frameworks to measure performance, delivering regular reports and actionable insights to non-specialist stakeholders.
• Manage campaign budgets and billing across multiple platforms, ensuring efficient spend, compliance, and demonstrable ROI within a constrained nonprofit environment.
• Collaborate with the Social Media Lead to align paid and organic strategies, maximising reach and engagement across integrated campaigns.
• Coach internal stakeholders on paid media best practices, emerging opportunities, and budget requirements—translating technical performance into strategic recommendations.

Requirements

• A proven track record of planning, executing, and analysing successful paid digital advertising campaigns with measurable results.
• Hands-on experience managing campaigns on LinkedIn Ads and Google Search Ads; experience with the Google Ad Grant program is highly desirable.
• Demonstrated ability to design and manage multi-stage campaigns across the marketing funnel (awareness to conversion), with clearly defined objectives and KPIs.
• Experience building and refining audience segments for professional, B2B, or advocacy-focused campaigns.
• Strong analytical skills with proficiency in campaign reporting tools (e.g., Google Analytics, platform-native dashboards) and the ability to communicate insights clearly to non-technical teams.
• Excellent stakeholder management skills, with experience working across cross-functional teams and advising senior colleagues.
• Fluency in English with strong copywriting skills and experience creating or briefing digital ad creatives (e.g., via Canva or design teams).

Benefits

• Industry Competitive Benefits: We offer competitive salary packages and market-leading benefits.
• Learning & Development: We are dedicated to the continual professional development of our employees and offer access to both in-house and external training opportunities.