Communications Specialist

Role Overview

• Create content for four brand pages — plan, write, and publish social content for Cynet Health, Cynet Locums, Cynet Systems, and Cynet Health Canada, each with its own voice and audience.
• **Focus on LinkedIn and Facebook — **develop engaging post copy and content for our primary channels, with LinkedIn as the priority platform.
• **Build community on LinkedIn — **actively engage with our audience by responding to comments, joining relevant conversations, connecting with industry voices, and growing meaningful engagement around each brand.
• **Own the content calendar — **maintain a consistent posting schedule across all pages and plan content around campaigns, awareness dates, and industry moments.
• **Write strong hooks — **craft post copy that opens with a compelling first line and drives engagement, not generic filler.
• **Partner with our design team — **work with our in-house graphic designers to bring posts to life visually, providing clear creative direction for graphics and video.
• **Manage reputation — **monitor and respond to reviews on Glassdoor, Indeed, and Google.
• **Track what works — **monitor engagement metrics and use insights to continuously improve content performance.

Requirements

• Minimum 2+ years of hands-on experience creating and publishing social media content, with a focus on LinkedIn and Facebook.
• A portfolio of authored posts and campaigns that demonstrate strong hooks, distinct brand voice, and measurable engagement.
• Proven ability to adapt tone and messaging across multiple brand pages and audiences.
• Strong understanding of LinkedIn best practices and community building.
• Experience in healthcare, staffing, or recruitment communications is preferred.
• Excellent written English with a sharp sense of brand voice and tone.
• Self-directed and organized, able to manage a multi-brand calendar with minimal oversight.
• Ability to work a fixed night shift (9:00 PM – 6:00 AM PHT) aligned with U.S. business hours.

Benefits

Cynet Health is a TJC-certified staffing and workforce solutions company headquartered in the Washington, D.C. metro area. Since 2016, Cynet has grown to a presence in all 50 states and a team of more than 3,000 people across the US, Canada, the Philippines, and India. You will join a passionate marketing team building the brand across multiple divisions, with real ownership of the content and community that represent Cynet to the world.