Develops and leads CMG Radio’s audience growth strategy across all markets and platforms.
Defines and operationalize digital engagement and performance metrics.
Collaborates with the Head of Programming Strategy, Market Managers, and Program Directors to align local execution with company-wide strategies.
Establishes scalable, repeatable growth frameworks for use across markets.
Develops structured coaching system and performance scorecards for talent and shows.
Elevates on-air talent into multi-platform brands, including audio, social, video, and podcast.
Leads talent recruitment, succession planning, and maintains an active talent pipeline.
Identifies cross-market collaboration opportunities to expand brand scale and audience reach.
Fosters a culture centered on accountability, feedback, and continuous improvement.
Expands distribution beyond traditional broadcast to include streaming, podcasting, video, social, and emerging platforms.
Develops scalable digital content initiatives that enhance broadcast brands.
Champions experimentation while maintaining focus on core ratings performance.
Identifies and adapts to emerging audience behaviors proactively in content strategy.
Builds, mentors, and develop high-performing content and programming leaders.
Works closely with Sales, Marketing, Digital, and Technology teams to align audience growth strategies with revenue goals.

At least 10 years of senior-level experience in radio programming, content strategy, or audience growth leadership across multiple competitive markets.
Demonstrated proficiency in elevating on-air talent and building high-performing shows across formats.
Proven experience working with local programming leaders to improve ratings and audience engagement.
Deep expertise in Nielsen PPM and digital analytics platforms, with a track record of leveraging insights for performance improvements.
Experience leading multi-platform distribution strategies, including broadcast, streaming, podcasting, social, and video.
A record of driving measurable audience growth across platforms.
Strong background in managing creative teams and influencing cross-functional stakeholders.
Experience building content P&L business cases and evaluating ROI for new initiatives.
Adept in talent negotiation and managing external content partnerships.
Comprehensive understanding of FCC rules and broadcast compliance requirements.
Bachelor’s degree in marketing, communications, or another relevant field.

VP, Audience & Content Growth

Key skills