Managing marketing team and multi-million dollar budget
Accelerating Novo's customer acquisition by investing in existing & new channels
Developing & implementing Novo's digital marketing strategy
Building marketing performance reporting structures by manipulating large datasets
Reporting on marketing performance across multiple channels
Working with our technology team to execute marketing-related technology tasks
Collaborating with the Novo product team in the development of new products
Expanding the portfolio of digital marketing tech stack

6-15 years experience in a data-driven marketing role
2+ years experience managing a team at a high growth, software startup
Hands-on experience with digital marketing channels like Google Ads, Facebook, email marketing, and SEO
Proven track record successfully managing a multi-million dollar acquisition budget
Experience of best practices in the B2C landscape
Obsession with experimentation (ex
A/B testing)
Strong quantitative and qualitative analytical skills
Strong leadership and team management skills
Experience in SQL and knowledge of databases
Experience with specific tools Performance marketing platform like Google Data Studio, CRM other than Salesforce, Events analytics software like Segment, Marketing & product analytics like Mixpanel and Hotjar, Email marketing like Customer.io, MailChimp, HubSpot

Director of Performance Marketing

Key skills