Marketing Manager - Data Analytics

Computer Services, Inc (CSI) is one of the nation’s leading fintech companies, looking for an experienced Marketing Manager - Data Analytics to join their marketing team. The role involves analyzing data to drive marketing strategies and collaborating with teams to provide data-driven recommendations.

Responsibilities:

• Analyze raw data from various sources including sales, customer engagement, website traffic, social media platforms and other marketing/sales technologies
• Interpret data to identify trends, patterns, and insights relevant to marketing strategies and objectives
• Collaborate with cross-functional teams to understand business requirements and provide data-driven recommendations
• Develop and maintain dashboards, reports, and visualizations to communicate key findings and metrics
• Assist in the implementation of data collection methods, ensuring accuracy and consistency of data
• Conduct ad-hoc analysis to address specific marketing questions or challenges
• Stay updated on industry trends, best practices, and emerging technologies in data analytics and marketing
• Participate in meetings and presentations to share insights, findings, and recommendations with stakeholders
• Support Director of Marketing Ops & Demand Gen in data modeling, segmentation, and predictive analytics projects
• Contribute to the continuous improvement of data analysis processes and methodologies within the marketing team

Requirements:

• Three to five years previous experience in data analysis or similar data/marketing roles
• BS/BA degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or related field
• Proficiency in data analysis tools and software such as Excel
• Experience with data visualization tools (e.g., Power BI, Marketo Revenue Explorer or similar) is a plus
• Marketing/email automation platform experience
• CRM platform experience
• Strong analytical skills with the ability to interpret complex data sets
• Knowledge of marketing concepts, strategies, and KPIs
• Excellent communication and presentation skills
• Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously
• Attention to detail and a commitment to delivering high-quality work