Key skills
Content creationMarketing platforms knowledgeProject managementB2B marketing expertiseStrategic thinkingInterpersonal skillsCommunication skillsAnalyticsLeadershipProject ManagementCommunicationRemote Work
About this role
AHEAD builds platforms for digital business, helping enterprises with digital transformation. The Content Marketing Manager is responsible for content creation that drives awareness and engagement, collaborating internally with the marketing team and externally with vendors and partners.
Responsibilities:
- The Content Marketing Manager will execute, maintain, and measure multiple content assets simultaneously. Content assets primarily consist of thought leadership, demand generation, landing pages, digital ads, and website pages
- Collaborate with marketing and adjacent teams to execute multi-channel content that supports GTM initiatives and drives brand awareness, customer acquisition, cross-selling, and customer retention
- Collaborate with the Brand Marketing team members on the creative execution of marketing assets, website, digital advertising, video, print collateral, and event promotional materials
- Ensure assets are optimized for their respective platforms, leveraging data insights to refine and personalize content
- Stay ahead of industry trends, emerging technologies, and best practices in marketing
- Write landing pages optimized for user engagement, CTAs, conversions, and SERP
- Collaborate with Digital Marketing team to implement robust content for lead generation programs and Event Marketing for topical content to support their efforts
- Collaborate with Partner Marketing on co-branded collateral to amplify AHEAD brand
- Manage external vendors in alignment with brand standards and project goals
Requirements:
- 5+ years of marketing experience, with emphasis on writing for thought leadership and demand generation
- Able to work productively in a fully remote work environment and be available to travel periodically for work-related meetings and events
- Appropriate knowledge and/or usage of marketing platforms and tools (Google Analytics / Data Studio / Google Ads, LinkedIn, ABM platforms, and others as needed)
- Strategic thinking to translate business objectives into compelling brand narratives
- Outstanding project management, with the ability to manage multiple initiatives
- Excellent interpersonal and communication skills, capable of presenting ideas to leadership and collaborating across teams
- Insight and expertise in marketing to B2B technology buyer personas