Product Marketing Specialist

Raintree Systems is shaping the future of therapy technology and is looking for a Product Marketing Specialist to help define and communicate the value of their products. This role involves supporting go-to-market planning, product launches, and sales enablement while building cross-functional relationships and advocating for customer needs.

Responsibilities:

• Support product positioning, messaging, and value proposition development across core products and new innovations
• Partner with Product Management to understand roadmap priorities, customer needs, and product differentiation; translate into market-ready narratives
• Contribute to GTM plans for launches and enhancements, including target audience definition, key messages, channels, timelines, and success metrics
• Develop and maintain customer personas, use cases, and buyer journey insights to inform content and campaigns
• Create and update sales enablement materials (e.g., pitch decks, one-pagers, competitive battlecards, FAQs, objection handling)
• Coordinate cross-functionally with Marketing, Sales, Customer Success, Support, and Product to ensure consistent messaging and execution
• Gather and synthesize market intelligence (competitive landscape, trends, customer feedback) and share actionable insights with stakeholders
• Support product webinars, events, and other product education moments for prospects and customers in partnership with internal teams
• Collaborate on customer marketing inputs (case studies, testimonials, reference stories) that highlight measurable outcomes and client value

Requirements:

• 100% self-starter/motivated
• Does not wait for instruction; executes independently
• Leads with curiosity and challenges assumptions
• Fearless with a sense of urgency to accomplish difficult tasks related to competitive intel
• Experience in product marketing, B2B marketing, or related roles (SaaS/technology experience preferred)
• Strong writing, editing, and storytelling skills with the ability to simplify complex concepts into clear, compelling messaging
• Demonstrated experience supporting product launches and GTM execution in cross-functional environments
• Understanding of marketing fundamentals (segmentation, positioning, messaging frameworks, funnel concepts, campaign collaboration)
• Experience developing enablement content and partnering with Sales and Customer Success teams
• Strong project management skills, with the ability to manage multiple priorities, timelines, and stakeholders simultaneously
• Analytical mindset with comfort using data to inform decisions (e.g., win/loss or competitive inputs)
• Experience with common marketing and collaboration tools (e.g., CRM such as Salesforce, marketing automation, project management tools)
• Strong interpersonal skills; ability to build, manage, and influence relationships at all levels
• Accustomed to working in fast-moving environments; proactive, adaptable, and eager to experiment, learn, and improve processes