Lifecycle Marketing Manager

Sphere Technologies Inc. is an ambitious technology and growth company focused on challenger consumer brands. They are seeking a Lifecycle Marketing Manager who will own email and SMS as revenue-driving channels across the entire customer journey, developing strategies and executing lifecycle marketing for high-growth DTC/CPG brands.

Responsibilities:

• Develop full-funnel email and SMS communication strategies that map to the complete customer journey: awareness → consideration → purchase → retention → advocacy
• Define what messaging, content, and tactics are appropriate for customers at each lifecycle stage
• Build audience segmentation hierarchies based on behavior, purchase history, engagement, and lifecycle position
• Design trigger logic and cadences for automated customer journeys (welcome series, educational nurture, post-purchase onboarding, win-back, advocacy)
• Translate customer data and business goals into lifecycle roadmaps and campaign calendars
• Ensure compliance with CAN-SPAM, TCPA, CCPA, GDPR and other applicable regulations
• Collaborate with Growth and Data teams to align lifecycle strategy with paid acquisition, commerce operations, and broader growth initiatives
• Build, QA, and deploy email and SMS campaigns in Klaviyo (or similar ESPs)
• Write compelling, brand-aligned copy for campaigns, flows, and customer journeys
• Set up automation/flow logic, pop-up builds, and platform integrations (Shopify, subscription apps, loyalty platforms, etc.)
• Execute A/B tests across subject lines, content, timing, and segmentation strategies
• Coordinate with internal or external creative resources to develop templates and campaign assets
• Manage revision and approval processes with clients
• Report on channel performance across the full lifecycle: engagement metrics by stage, conversion rates, retention metrics, revenue contribution, list growth, and advocacy/referral impact
• Analyze customer progression through lifecycle stages and identify friction points or drop-off
• Monitor deliverability, engagement trends, and customer behavior to inform strategic pivots
• Provide actionable recommendations to improve performance and scale impact across all funnel stages
• Document learnings, test results, and best practices for internal knowledge sharing

Requirements:

• You've actively managed and executed lifecycle/retention campaigns in the last 12 months
• You are either currently working within a brand or agency hands on within the growth/marketing team
• 4-6 years in email/SMS or lifecycle marketing for DTC, e-commerce, or CPG brands
• Deep hands-on experience with Klaviyo or similar ESPs
• Experience working in a fast-paced agency, startup, or multi-brand environment
• Proven track record of building full-funnel communication programs that drive both customer acquisition support and retention/LTV growth
• Strategic thinker who can also execute hands-on — you don't just build campaigns, you design systems
• Strong copywriter with an eye for messaging that converts and builds loyalty
• Data-informed decision maker who can translate analytics into action
• Comfortable with compliance, data governance, and risk considerations
• Proficient in segmentation, automation logic, and lifecycle marketing frameworks