Freelance Head of Growth Marketing

Run Relay is a hyperlocal influencer marketing platform that connects local businesses with micro-creators in their community. They are seeking a Growth Marketing Manager to own the inbound lead generation strategy and execution for The Grid launch, focusing on top-of-funnel lead generation and leveraging AI tools throughout the marketing stack.

Responsibilities:

• Inbound lead generation strategy and execution for The Grid launch and beyond
• Paid acquisition across Meta, Google, LinkedIn, and emerging channels
• SEO and content marketing to drive organic discovery from local business owners
• Landing page optimization, A/B testing, and conversion rate experimentation
• Email marketing and nurture sequences to convert leads into activated users
• Growth experiments: viral loops, referral programs, partnerships, community plays, and anything else that moves the needle
• Analytics and attribution: building dashboards, tracking CAC, and reporting on what is working
• Collaboration with the founder and marketing lead on messaging, positioning, and go-to-market strategy

Requirements:

• 2-5 years of experience in growth marketing, performance marketing, or demand generation, ideally at a startup or in a scrappy environment
• A high-agency operator with 2–3 years of real ownership, fast experimentation, and a bias for action
• Hands-on experience running paid campaigns (Meta Ads Manager, Google Ads) and can set up, optimize, and scale them yourself
• Deeply analytical: you live in spreadsheets and dashboards and make decisions based on data, not gut feelings
• A builder and experimenter who would rather ship 10 small tests in a week than spend a month perfecting one campaign
• Understanding of SEO/AGO fundamentals and can create or direct content that ranks
• Ability to write well, crafting ad copy, email sequences, and landing page content that converts
• Comfortable working asynchronously with a distributed, fractional team
• Energetic and enthusiastic about AI and actively find ways to incorporate it into daily workflows
• Experience marketing to small/local businesses
• Familiarity with influencer marketing
• Experience with product-led growth