Product Marketing Manager

Magnet Forensics is a global leader in digital investigative software, and they are seeking an experienced Product Marketing Manager to join their marketing team. The role involves taking ownership of product positioning and messaging, creating effective go-to-market plans, and developing content assets to support sales and customer success teams.

Responsibilities:

• Develop a deep understanding of our target customers, developing customer profiles and establish personas that guide messaging and marketing activities
• Create messaging and content to explain highly technical features & concepts to a breadth of personas with various technical aptitude levels
• Work with sales and partner enablement teams to provide the marketing elements they need to successfully participate in pitches, conferences, panels, and prospecting activities that align with the buying process
• Develop sales videos, decks, one pagers, and other content/tools that enable the sales team to articulate product story and unique selling proposition
• Educate the sales on the latest messages and resources to ensure our message is making it to market and evaluate consumers’ attitudes and feelings toward our products
• Act as a product expert / evangelist in support of training, sales, media relations, demand creation, and trade show support
• Work alongside demand generation and communications teams to develop plans that drive awareness and product engagement among potential and existing customers
• Collaborate with sales to understand & support ongoing enablement and asset needs and maximize the impact of messaging
• Assist in creating customer advocacy content including case studies and customer testimonials
• Partner with the technical marketing team to identify and develop timely competitive analysis to understand the competitive landscape and industry trends
• Author compelling content related to the product portfolio for use across whitepapers, blogs, sales enablement, etc

Requirements:

• 5+ years experience in B2B software product marketing
• Strong technical acumen with ability to quickly synthesize technical content into ‘positioning' for technical and non-technical audiences
• Proven track record of writing effective B2B content
• Experience creating sales enablement materials and content – background in video development desired, but not required
• Experience using SharePoint for content management
• Excellent communication and presentation skills; highly skilled in impactful PPT creation
• Demonstrated ability to operate in a fast-paced environment; desire to roll up your sleeves and work collaboratively with teams across the organization
• Experience using Teams, Miro, Asana.com, Adobe Suite preferred