Marketing Operations Manager

Chartbeat Inc. is the parent company of Chartbeat, Tubular Labs, FatTail, and Lineup Systems, shaping the future of media strategy and revenue. They are seeking a highly analytical, systems-oriented Marketing Operations Manager to drive efficiency and performance across their marketing organization, focusing on optimizing their marketing technology stack, particularly HubSpot.

Responsibilities:

• Oversee and optimize the marketing technology stack (with a strong focus on HubSpot), ensuring systems are integrated and effective
• Lead the configuration and optimization of two HubSpot instances with two brands in each instance, both trouble-shooting issues and refining existing processes and building out net new ones
• Develop and implement best practices for lead management, scoring, segmentation, and nurturing, creating automated workflows that support campaign success and drive customer acquisition
• Conduct regular audits of marketing operations processes and technologies, identifying areas for improvement and implementing scalable solutions to support growth
• Manage data integrity and ensure accurate data collection via forms, developing robust reporting and analytics capabilities to support data-driven decision-making across the organization
• Collaborate with cross-functional teams to align marketing operations with broader company objectives and other operations teams (revenue, product, customer experience etc.) to ensure our systems work seamlessly
• Serve as the subject matter expert on marketing technology, providing training and support to team members on best practices for using tools effectively and maximizing marketing impact
• Manage the Marketing’s team Monday.com instance by creating automation that enhances the team’s project management capabilities
• Monitor and report on key marketing performance metrics (e.g., MQLs, conversion rates, ROI), delivering actionable insights and recommendations to improve marketing effectiveness

Requirements:

• Bachelor's degree in Marketing, Business, Information Systems, or a related field
• 5-7 years of experience in a marketing operations role, ideally within a SaaS or technology environment
• Strong expertise in HubSpot is required, including experience with integration, automation, and lead management workflows
• Proven track record of both standing up Hubspot Marketing Hub instances from scratch (e.g. setting lifecycle stages), as well as refining existing systems
• Proficiency in marketing analytics and reporting, with a track record of using data to drive performance improvements. Excel skills are a big plus
• Experience implementing and optimizing marketing automation processes to support lead generation and nurture strategies
• Exceptional project management skills, with the ability to prioritize and execute multiple initiatives simultaneously
• Strong analytical and problem-solving skills, with a passion for operational efficiency and data accuracy
• Excellent communication and collaboration skills, with the ability to work effectively across departments and with diverse stakeholders
• Located in EST preferred as this role collaborates with teams in Europe and across the US
• Experience with Salesforce (particularly the interaction with Hubspot) and other B2B SaaS tools is a plus
• Experience with monday.com is appreciated