b2b / Enterprise Marketing Manager 100% Remote

Vori Health is an award-winning, nationwide, virtual-first musculoskeletal medical practice focused on evidence-based care. The Manager, B2B / Enterprise Marketing will own demand generation and sales enablement for Vori Health’s employer, health plan, consultant, and channel partner audiences, partnering closely with Sales to drive pipeline growth and improve sales effectiveness.

Responsibilities:

• Own and execute B2B demand generation strategy aligned to revenue goals
• Plan and manage campaigns across events, paid media, digital marketing, ABM, and email
• Own event management, coordinating event planning and prep in collaboration with sales team
• Own sponsorships, swag, speaking, exhibiting, booth, outreach and follow-up, collateral, etc
• Develop targeted campaigns by buyer persona (employers, plans, consultants)
• Partner with Sales to define MQL criteria and pipeline targets
• Own creation and evolution of sales enablement assets (pitch decks, one-pagers, case studies, leave-behinds)
• Collaborate with sales operations role to ensure the growth team has the right content for each stage of the buyer journey
• Support RFPs and large enterprise deals with marketing inputs
• Translate core Vori Health messaging into B2B-specific narratives
• Develop persona-based messaging and value propositions
• Maintain consistency across campaigns and assets
• Optimize Vori messaging based on market feedback
• Track and report on campaign performance, MQLs, pipeline influence, and ROI
• Continuously optimize campaigns based on performance data
• Work cross functional with teams such as Sales, Operations, Marketing and external partners
• Utilization of support tools such as Salesforce (reporting and dashboards), Ad platforms (e.g., LinkedIn, Meta, Google), Event platforms, Marketing automation (Hubspot, Marketo), and Campaign reporting dashboards
• Perform other projects and duties as assigned

Requirements:

• 3–5+ years B2B marketing experience, preferably in healthcare, SaaS, or B2B2C
• Proven experience driving pipeline through demand gen
• Strong sales partnership and enablement background
• Experience with Salesforce and B2B marketing analytics
• Comfortable operating in a fast-paced, scaling environment
• Strategic and execution-oriented – able to think at the enterprise level while driving day-to-day results
• Strong cross-functional collaborator – builds trust and momentum with Sales, Product, and Revenue teams
• Data-informed decision maker – uses insights and performance metrics to guide priorities and optimize impact
• Clear, compelling communicator – translates complex ideas into messaging that resonates with enterprise audiences
• Adaptable and comfortable with ambiguity – thrives in fast-moving environments with evolving priorities