Key skills
HubSpotMarketoGA4GTMPardotoffline conversion trackingdata modelingrevenue reporting frameworksclient-facing communicationstrategic advisorcuriositydriveAnalyticsSaaSCRMCommunicationSales
About this role
Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads. They are seeking a Marketing Automation Strategist to serve as both a technical problem solver and strategic advisor, focusing on implementing and managing marketing automation and analytics environments to drive client success.
Responsibilities:
- Serve as a hybrid technical implementer and strategic RevOps advisor for B2B Tech and SaaS clients
- Architect and execute tracking infrastructures across GTM/GA4, MAPs, and CRM systems to ensure accurate attribution and revenue reporting
- Set up and validate offline conversion pipelines across Google Ads, LinkedIn, and Meta to unlock full-funnel optimization
- Identify opportunities to expand client engagements across Marketing Ops, RevOps, Paid Media, and Analytics lines of business
- Stay up to date on best practices in RevOps, including lead routing frameworks, attribution models, ABM strategies, and sales qualification methodologies
- Build strong relationships with multiple client stakeholders to drive renewals and long-term retention
- Communicate directly with clients via email, Slack, and Zoom—translating technical insights into actionable recommendations
- Manage deliverables, project milestones, and technical implementations from discovery to final deployment
Requirements:
- 3+ years of hands-on experience across customer-side or 1–2+ years agency-side, implementing and managing marketing automation and analytics environments (HubSpot, Marketo, Pardot)
- Strong technical fluency in tracking infrastructure and revenue data workflows
- Technical mastery of HubSpot, Marketo, and/or Pardot, with the ability to manage multiple client instances end-to-end
- Strong expertise in GTM and GA4, including event architecture, schema governance, and tracking QA
- Hands-on experience with offline conversion tracking and CRM-to-ad-platform integrations (Google Ads, LinkedIn, Meta)
- The ability to evaluate and optimize revenue operations processes that directly impact pipeline efficiency and revenue performance
- A data-driven mindset; confidence building marketing and revenue dashboards, auditing data hygiene, and performing technical diagnostics
- Strong client-facing communication skills and the ability to collaborate with Director-level stakeholders and above
- Curiosity, drive, and a desire to deepen your technical and strategic RevOps skill set