Sherlock is a complete lifecycle security provider for Web3 protocol teams, focusing on expanding its marketing efforts, especially around its Sherlock AI product. The Growth Marketer will be responsible for content production, performance marketing, and collaboration with design to enhance the company's marketing strategy and execution.
Responsibilities:
- Own content production and distribution across long-form pieces, case studies, website copy, and repurposed social assets
- Run social execution: planning, writing, publishing, and iteration across core channels (partnership marketing emphasis)
- Partner tightly with design to ship creatives quickly (Figma-fluent collaboration)
- Contribute to product marketing by translating product capabilities (especially Sherlock AI) into clear messaging, pages, and launch assets
- Stay close to the buyer narrative by joining GTM focus sessions and using that context to improve messaging and content
- Support BD with practical assets used in active conversations (one-pagers, case studies, talk tracks, and deal collateral)
- Own performance marketing execution: campaign setup, targeting, creative testing, landing page alignment, conversion tracking, and iteration loops based on results (Paid advertising exp is a big plus)
Requirements:
- 3-5 years of experience in B2B tech growth marketing, content led growth, demand gen, or performance marketing
- Performance / acquisition marketing experience; campaign structure, targeting, testing, and optimization
- Strong editorial judgment - you can take a rough idea to publishable output
- Ability to move with urgency, follow through, and communicate clearly when something is blocked
- Comfort owning work end-to-end and not needing a daily task list to be productive
- Ability to like fast feedback loops and high standards, taking pride in the quality of what you ship
- Ability to collaborate tightly with design and GTM teams and keep projects moving
- Web3 experience is a strong plus, not required; interest in the space and comfort marketing to technical buyers matters more