Marketing Senior Manager, TAVNEOS (Rare Disease)

Amgen is a biotechnology company focused on serving patients living with serious illnesses. The Marketing Senior Manager will lead data-driven tools and innovative go-to-market strategies for TAVNEOS, supporting cross-functional strategic planning and ensuring strong brand stewardship.

Responsibilities:

• Lead, build upon, and evaluate data-driven platforms focused on rare disease patient identification that are integral to the brand’s go-to-market strategy, in close partnership with Field Sales, Data Science, CD&A, and other functional teams
• Incubate, evaluate and scale strategic field-facing pilots, including virtual field teams and AI-enabled data leads
• Partner with the field leadership and the training team and to ensure pilot field teams demonstrate consistent, confident customer engagement
• Develop, refine, and deploy field-directed resources that clearly link brand strategy to as part of go-to-market pull-through
• Represent brand priorities in pilot measurement planning, ensuring outputs are actionable and aligned to brand strategy
• Drive cross-functional working groups to facilitate alignment, accountability, and timely delivery of key insights and outcomes
• Support case development for innovation initiatives, including defining objectives, success metrics, resource requirements, and value realization
• Partner with leadership to embed new capabilities into brand working norms, including AI-based tools, data-enabled decision-making, and Amgen Brand Management guidelines
• Support the annual Cross-Functional Strategic Brand Plan process, ensuring deliverables are clearly defined, inputs are synthesized, and timelines are met
• Help advance progress on longer-term Phase of Growth initiatives, providing structure, progress tracking, and strategic insights to support sustained brand growth
• Translate strategic priorities into clear action plans and execution roadmaps across innovation and data-led initiatives

Requirements:

• Doctorate degree and 2 years of commercial functions or project management experience
• Or
• Master's degree and 4 years of commercial functions or project management experience
• Bachelor's degree and 6 years of commercial functions or project management experience
• Associate's degree and 10 years of commercial functions or project management experience
• High school diploma / GED and 12 years of commercial functions or project management experience
• 4+ years of experience in pharmaceutical, biotech, or healthcare commercial functions (e.g., marketing, sales, analytics), with exposure to brand management and work within regulated environments
• Strong strategic and analytical thinking skills, with the ability to translate data and insights into clear, actionable recommendations
• Demonstrated eye for business, connecting critical initiatives to commercial outcomes and long-term growth objectives
• Proven experience leading or contributing to data-driven marketing platforms, analytics initiatives, or innovation pilots from concept through execution
• Ability to incubate, test, and scale innovative go-to-market approaches, including AI-enabled or advanced analytics solutions
• Strong understanding of measurement frameworks, critical metrics, and performance evaluation in a commercial marketing context
• Experience partnering closely with Data Science, CD&A, Field Sales, Digital, and other cross-functional teams to drive impact
• Proven ability to influence collaborators and lead cross-functional initiatives without direct authority
• Demonstrated success managing complex, multi-workstream initiatives in fast-paced, evolving environments
• Strong organizational skills with the ability to manage multiple priorities and deliver high-quality outcomes
• Excellent written and verbal communication skills, with experience preparing materials for senior leadership audiences
• Comfortable operating in ambiguous and rapidly changing environments, balancing experimentation with executional rigor