Director of Product Marketing & Enablement

TeamDynamix is seeking a strategic and hands-on Director of Product Marketing & Enablement to drive positioning, messaging, packaging, and sales readiness for their suite of Work Management solutions, AI, and automation. The ideal candidate will connect product, marketing, and sales to ensure a resonant narrative and empower teams to amplify the brand.

Responsibilities:

• Develop differentiated positioning and messaging frameworks across the full spectrum of solutions. Leverage messaging in all GTM activities and enable the GTM team with key points
• Partner with Product Management to translate complex capabilities AI, automation, integration, and analytics into clear customer value with proven value
• Define product packaging and positioning recommendations in collaboration with product, sales, and sales engineering to ensure a smooth GTM motion
• Own brand narrative alignment across campaigns, website, sales decks, webinars, and analyst communications
• Leverage sales analytics, win/loss interviews, AI and market trends to create competitive playbooks and messaging to leverage across the GTM team
• Drive launch strategy and GTM execution across channels—digital, influencer, events
• Manage product release communications and ensure readiness across all teams
• Strong understanding of analytics and ROI measurement in GTM campaigns
• Track industry influencers, support analyst briefings and manage product-related submissions for market reports and awards
• Maintain a continuous feedback loop with customers and prospects to surface insights on needs, perceptions, and competitive dynamics
• Develop buyer personas and map customer journeys across segments
• Represent the brand as a subject-matter expert in customer and industry events, coordinate with product and customer success for the Customer Advisory Council
• Strategic oversight of webinar, video testimonial, animation and other voice the customer content
• Work with internal resources and agencies to produce compelling, multi-media content to amplify the voice of the customer across all channels
• Build and deliver training content for sales, SDRs, and partners to cover product knowledge, customer proof points, competitive positioning, and objection handling
• Create and maintain a best-in-class enablement library including playbooks, battlecards, demo scripts, and one-pagers
• Lead launch enablement for new product capabilities and features
• Partner with Sales Leadership on pipeline acceleration programs

Requirements:

• 5-8+ years in product marketing in B2B SaaS with a focus on IT Service Management
• Strong grasp of ITIL concepts, service workflows, and the competitive landscape
• Proven experience crafting compelling messaging, positioning, and go-to-market strategies
• Strong use of AI-enabled tools for insights, analytics and artifact creation
• Demonstrated success in sales enablement including training and tools development
• Expertise in thought leadership and emerging market trends
• Outstanding presentation skills: comfortable on camera and in front of large audiences
• Creative, data-driven thinker with excellent project management and leadership skills