Liquid Death is one of the fastest growing non-alcoholic beverage brands, and they are seeking a Sales Execution Manager to drive sales success. The role involves partnering with distributors, overseeing in-store execution, and analyzing data to maximize brand growth in the Chicago and Wisconsin markets.
Responsibilities:
- Collaborate with distributors on key sales activities such as "work withs," sales meeting kick-offs, and local chain wired selling initiatives
- Develop relationships with NA Brand Managers within local distributor partners (DP) and key account teams and inventory ordering team
- Benchmark and establish clear expectations for DP performance
- Create systems for DPs to drive KPI’s and brand revenue goals
- Analyze the distributor structure & making recommendations to the DP
- Oversee merchandising and promotional execution in national and regional chain stores, ensuring product placement and compliance with brand standards
- Use VIP data to track distributor performance and support accurate purchase order forecasting
- Support the management of key performance indicators related to distributor sales growth and in-store execution
- Create accurate and timely forecasts for case volume, spending & profitability
- Lead training for Merchandiser(s) to enhance selling capabilities and market readiness. Manage training programs for merchandisers to ensure effective product placement and promotional execution
- Educate distributors on the Liquid Death brand narrative to ensure clear and consistent messaging
Requirements:
- Bachelor's Degree preferred or equivalent in Business or Sales Marketing
- 4+ years of relatable Regional Sales Management, Territory Sales, or Distributor Partner Management experience within the Beverage and Distributor Sales Environment where strategic planning (to include KPI tracking, market analysis, and using data-driven insights) to identify growth opportunities were critical to success required
- 2+ years of experience displaying leadership skills required
- Proficiency working in VIP, Karma, Excel, PowerPoint required
- Must have a valid driver's license & clean motor vehicle record (MVR): with no major violations
- Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes
- Up to 40% field based travel with some overnight stays required
- Willingness to meet the high field based travel needs of the role
- Ability to stand in store and sit in a vehicle for extended periods of time
- Ability to carry equipment and product up to 50 lbs
- 2+ years of experience in the Chicago or Wisconsin market in the beverage industry / CPG strongly preferred
- Strong capability in data analysis and reporting preferred (IRI, and Nielsen)
- Strong presentation skills (both written and verbal communication skills, with the ability to deliver engaging, clear presentations to diverse audiences)