Liquid Death is a beverage company focused on creating healthier drink options while using humor and entertainment in their branding. The Sales Execution Manager will partner with distributors to maximize sales, oversee in-store execution, and manage key performance indicators to drive brand growth in the Chicago and Wisconsin markets.
Responsibilities:
- Collaborate with distributors on key sales activities such as "work withs," sales meeting kick-offs, and local chain wired selling initiatives
- Develop relationships with NA Brand Managers within local distributor partners (DP) and key account teams and inventory ordering team
- Benchmark and establish clear expectations for DP performance
- Create systems for DPs to drive KPI’s and brand revenue goals
- Analyze the distributor structure & making recommendations to the DP
- Oversee merchandising and promotional execution in national and regional chain stores, ensuring product placement and compliance with brand standards
- Use VIP data to track distributor performance and support accurate purchase order forecasting
- Support the management of key performance indicators related to distributor sales growth and in-store execution
- Create accurate and timely forecasts for case volume, spending & profitability
- Lead training for Merchandiser(s) to enhance selling capabilities and market readiness. Manage training programs for merchandisers to ensure effective product placement and promotional execution
- Educate distributors on the Liquid Death brand narrative to ensure clear and consistent messaging
Requirements:
- Bachelor's Degree preferred or equivalent in Business or Sales Marketing
- 4+ years of relatable Regional Sales Management, Territory Sales, or Distributor Partner Management experience within the Beverage and Distributor Sales Environment where strategic planning (to include KPI tracking, market analysis, and using data-driven insights) to identify growth opportunities were critical to success required
- 2+ years of experience displaying leadership skills required
- Proficiency working in VIP, Karma, Excel, PowerPoint required
- Must have a valid driver's license & clean motor vehicle record (MVR): with no major violations
- Safely operate personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes
- Up to 40% field based travel with some overnight stays required
- Willingness to meet the high field based travel needs of the role: + 70% of customer visits are in the Chicago area + 30% of customer base is within a 2 to 4 hour drive in Illinois and Wisconsin (which may require some overnight stays) + Willingness to support cross market blitzes up to once a quarter (will go to another state to support sales blitz activity as needed)
- Ability to stand in store and sit in a vehicle for extended periods of time
- Ability to carry equipment and product up to 50 lbs
- 2+ years of experience in the Chicago or Wisconsin market in the beverage industry / CPG strongly preferred
- Strong capability in data analysis and reporting preferred (IRI, and Nielsen)
- Strong presentation skills (both written and verbal communication skills, with the ability to deliver engaging, clear presentations to diverse audiences)