Member of Product Marketing, Stablecoins

Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. They are seeking a senior product marketing leader to drive market strategy and execution for their stablecoin infrastructure and cross-border payment offerings, shaping category narrative and enabling revenue growth.

Responsibilities:

• Own market strategy, positioning, and go-to-market execution for stablecoin infrastructure and cross-border payment offerings
• Shape category narrative, enabling revenue growth, and positioning Anchorage Digital as the trusted institutional partner for stablecoin infrastructure
• Drive positioning and GTM strategy for stablecoin issuance and correspondent banking products, translating complex infrastructure into clear institutional value
• Build scalable messaging, enablement, and competitive frameworks that equip teams to consistently articulate differentiation and win in market
• Lead Stablecoin marketing strategy and execution across functions delivering revenue impact
• Manage ambiguity and competing priorities across launches, partnerships, and deals while aligning customer needs and business outcomes
• Collaborate across business line leads, product and sales teams to build product narratives and integrate stablecoin offerings into platform strategy
• Deliver market-facing materials grounded in deep understanding of stablecoin products, Anchorage’s institutional positioning, and regulatory posture
• Listen to customers, sales, and market signals to surface insights that shape stablecoin strategy, messaging, and roadmap
• Contribute clear, authoritative perspectives that influence stakeholders, guide decision-making, and strengthen Anchorage’s stablecoin market leadership

Requirements:

• A track record of shaping positioning and go-to-market for complex financial or crypto infrastructure, translating technical and regulatory depth into market leadership
• Proven ability to lead high-impact, cross-functional initiatives, influence product and revenue strategy, and drive outcomes in start-up or high growth environments
• Executive-level communication and stakeholder alignment skills, with the judgment and presence to partner across product, sales, compliance, and leadership
• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system