Member of Product Marketing, Stablecoins

Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. The Senior Product Marketing Leader will own market strategy, positioning, and go-to-market execution for stablecoin infrastructure and cross-border payment offerings, shaping category narrative and enabling revenue growth.

Responsibilities:

• Drive positioning and GTM strategy for stablecoin issuance and correspondent banking, translating complex infrastructure into clear institutional value
• Build scalable messaging, enablement, and competitive frameworks that equip teams to consistently articulate differentiation and win in market
• Lead strategy and execution across cross-functional initiatives, influencing product direction and delivering revenue impact
• Manage ambiguity and competing priorities across launches, partnerships, and deals while aligning customer needs and business outcomes
• Collaborate across business line leads, product and sales teams to build product narratives and integrate stablecoin offerings into platform strategy
• Deliver market-facing materials grounded in deep understanding of Anchorage’s institutional positioning, regulatory posture, and product ecosystem
• Listen to customers, sales, and market signals to surface insights that shape strategy, messaging, and roadmap input
• Contribute clear, authoritative perspectives that influence stakeholders, guide decision-making, and strengthen Anchorage’s market leadership

Requirements:

• A track record of shaping positioning and go-to-market for complex financial or crypto infrastructure, translating technical and regulatory depth into market leadership
• Proven ability to lead high-impact, cross-functional initiatives, influence product and revenue strategy, and drive outcomes in start-up or high growth environments
• Executive-level communication and stakeholder alignment skills, with the judgment and presence to partner across product, sales, compliance, and leadership
• Drive positioning and GTM strategy for stablecoin issuance and correspondent banking, translating complex infrastructure into clear institutional value
• Build scalable messaging, enablement, and competitive frameworks that equip teams to consistently articulate differentiation and win in market
• Lead strategy and execution across cross-functional initiatives, influencing product direction and delivering revenue impact
• Manage ambiguity and competing priorities across launches, partnerships, and deals while aligning customer needs and business outcomes
• Collaborate across business line leads, product and sales teams to build product narratives and integrate stablecoin offerings into platform strategy
• Deliver market-facing materials grounded in deep understanding of Anchorage's institutional positioning, regulatory posture, and product ecosystem
• Listen to customers, sales, and market signals to surface insights that shape strategy, messaging, and roadmap input
• Contribute clear, authoritative perspectives that influence stakeholders, guide decision-making, and strengthen Anchorage's market leadership
• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system