Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. The Senior Product Marketing Leader will own market strategy, positioning, and go-to-market execution for stablecoin infrastructure and cross-border payment offerings, shaping category narrative and enabling revenue growth.
Responsibilities:
- Drive positioning and GTM strategy for stablecoin issuance and correspondent banking, translating complex infrastructure into clear institutional value
- Build scalable messaging, enablement, and competitive frameworks that equip teams to consistently articulate differentiation and win in market
- Lead strategy and execution across cross-functional initiatives, influencing product direction and delivering revenue impact
- Manage ambiguity and competing priorities across launches, partnerships, and deals while aligning customer needs and business outcomes
- Collaborate across business line leads, product and sales teams to build product narratives and integrate stablecoin offerings into platform strategy
- Deliver market-facing materials grounded in deep understanding of Anchorage’s institutional positioning, regulatory posture, and product ecosystem
- Listen to customers, sales, and market signals to surface insights that shape strategy, messaging, and roadmap input
- Contribute clear, authoritative perspectives that influence stakeholders, guide decision-making, and strengthen Anchorage’s market leadership
Requirements:
- A track record of shaping positioning and go-to-market for complex financial or crypto infrastructure, translating technical and regulatory depth into market leadership
- Proven ability to lead high-impact, cross-functional initiatives, influence product and revenue strategy, and drive outcomes in start-up or high growth environments
- Executive-level communication and stakeholder alignment skills, with the judgment and presence to partner across product, sales, compliance, and leadership
- Drive positioning and GTM strategy for stablecoin issuance and correspondent banking, translating complex infrastructure into clear institutional value
- Build scalable messaging, enablement, and competitive frameworks that equip teams to consistently articulate differentiation and win in market
- Lead strategy and execution across cross-functional initiatives, influencing product direction and delivering revenue impact
- Manage ambiguity and competing priorities across launches, partnerships, and deals while aligning customer needs and business outcomes
- Collaborate across business line leads, product and sales teams to build product narratives and integrate stablecoin offerings into platform strategy
- Deliver market-facing materials grounded in deep understanding of Anchorage's institutional positioning, regulatory posture, and product ecosystem
- Listen to customers, sales, and market signals to surface insights that shape strategy, messaging, and roadmap input
- Contribute clear, authoritative perspectives that influence stakeholders, guide decision-making, and strengthen Anchorage's market leadership
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system