Data Protection Product Marketing Manager

Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. As a Product Marketing Manager at HPE Storage, you will drive go-to-market strategies and craft messaging to enable sales teams, ensuring solutions resonate with target audiences and address real-world IT challenges.

Responsibilities:

• Product Positioning and Messaging: Develop clear and compelling product positioning that highlights the value of the HPE data protection portfolio and solutions including software and hardware. Create and maintain messaging frameworks tailored to target personas, industries, and use cases
• Go-to-Market Strategy: Define and execute go-to-market strategies for existing and new product offerings. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives
• Content Creation: Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, videos and blogs. Partner with demand generation teams to create campaign assets such as landing pages, reports, and webinars
• Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and differentiation
• Sales Enablement: Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. Partner with sales teams to ensure they are equipped to effectively communicate product value to customers
• Customer Advocacy: Work closely with customer success teams to identify and showcase customer success stories. Leverage customer feedback to refine messaging and influence product roadmap decisions
• Alliance Focus: Partner with external organizations to share marketing efforts and expand market presence, similar to joint venture marketing

Requirements:

• BA or BS in Marketing or related field
• 3+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing for data protection solutions
• Strong understanding of hybrid IT environments, data protection hardware and software, and AI-driven solutions
• Proven track record of developing go-to-market strategies and crafting compelling product narratives
• Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams
• Deep understanding of customer pain points, competitive landscape, and market trends
• Strategy, planning, and execution for product launches
• Equipping sales teams with tools, training, and collateral
• Developing core narratives, positioning, and assets
• Acknowledged mastery of marketing principles, practices, tactics and tools
• Exceptional communication, storytelling, and presentation skills
• In-depth understanding of the industry, offering categories and company offerings/ strategy
• Strong project and budget management skills
• Excellent written/oral communications
• Strong analytical skills
• Excellent interpersonal skills
• Ability to build, manage and influence virtual teams
• Exceptional negotiating skills
• Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company
• Strong influencing and consensus-building skills
• Conflict-resolution skills
• MBA preferred
• Alliance marketing and/or partner marketing experience is a plus