Verdesian Life Sciences is seeking a Product Manager, Marketing who will lead product marketing strategy and lifecycle management for assigned products. This role involves collaborating cross-functionally to drive product growth, customer engagement, and profitability.
Responsibilities:
- Derive customer insights to guide product management strategy
- Lead new product launches and support growth of legacy brands
- Develop unique value propositions aligned with customer needs
- Manage the full product lifecycle, including value pricing, brand laddering, and portfolio optimization
- Build 5‑year product forecasts (top and bottom line), analyze historical data, monitor profitability, and drive market share growth
- Validate operational product forecasts within the SIOP/procurement process
- Quantify market opportunities, build business cases, conduct NPV analysis, and identify portfolio gaps and white spaces
- Educate internal sales teams and external partners on product technologies and pipeline
- Collaborate with Sales leadership to create integrated marketing and product plans for key customers
- Design, deploy, and track channel marketing programs, including seller incentives, rebates, and early‑fill programs
- Partner with Technical Development and Product Management teams to leverage customer insights for campaigns and product development
- Support R&D in guiding the innovation pipeline and commercializing research/trial results
- Collaborate with Marketing Communications on marketing materials and campaigns, ensuring strong and modern brand representation
- Support product marketing strategies in both existing and new international markets
- Participate in interviews for team talent acquisition
- Perform other duties as assigned
Requirements:
- BA/BS in Marketing, Business, Agronomy, or related field
- Minimum of 4 years' experience in sales, marketing, and/or brand management
- MBA strongly preferred
- Agriculture Experience, specifically in the areas of crop nutrition, fertilizer enhancers, seed inoculants and treatments, biologicals, bio stimulants and micronutrients is preferred