Product Manager, Marketing

Verdesian Life Sciences is seeking a Product Manager, Marketing who will lead product marketing strategy and lifecycle management for assigned products. This role involves collaborating cross-functionally to drive product growth, customer engagement, and profitability.

Responsibilities:

• Derive customer insights to guide product management strategy
• Lead new product launches and support growth of legacy brands
• Develop unique value propositions aligned with customer needs
• Manage the full product lifecycle, including value pricing, brand laddering, and portfolio optimization
• Build 5‑year product forecasts (top and bottom line), analyze historical data, monitor profitability, and drive market share growth
• Validate operational product forecasts within the SIOP/procurement process
• Quantify market opportunities, build business cases, conduct NPV analysis, and identify portfolio gaps and white spaces
• Educate internal sales teams and external partners on product technologies and pipeline
• Collaborate with Sales leadership to create integrated marketing and product plans for key customers
• Design, deploy, and track channel marketing programs, including seller incentives, rebates, and early‑fill programs
• Partner with Technical Development and Product Management teams to leverage customer insights for campaigns and product development
• Support R&D in guiding the innovation pipeline and commercializing research/trial results
• Collaborate with Marketing Communications on marketing materials and campaigns, ensuring strong and modern brand representation
• Support product marketing strategies in both existing and new international markets
• Participate in interviews for team talent acquisition
• Perform other duties as assigned

Requirements:

• BA/BS in Marketing, Business, Agronomy, or related field
• Minimum of 4 years' experience in sales, marketing, and/or brand management
• MBA strongly preferred
• Agriculture Experience, specifically in the areas of crop nutrition, fertilizer enhancers, seed inoculants and treatments, biologicals, bio stimulants and micronutrients is preferred