Senior Manager Marketo

Lumen Technologies connects the world by igniting business growth through data and application integration. The Senior Manager Marketo will lead the deployment of Marketo Engage, overseeing platform management, team leadership, and integration with other marketing tools to drive operational excellence and support a data-driven marketing organization.

Responsibilities:

• Manage a team of Marketo specialists responsible for platform administration and optimization, campaign execution, and troubleshooting
• Provide hands-on support for complex builds, integrations, and escalations
• Establish and enforce QA protocols, SLAs, and operational playbooks
• Own the Marketo Engage instance: architecture, governance, and execution
• Build scalable programs, nurture flows, segmentation, and lead scoring aligned to business objectives
• Maintain platform hygiene, data integrity, and compliance with privacy and security standards
• Lead integration efforts between Marketo, Adobe AEP (RTCDP, Adobe Journey Optimizer, Customer Journey Analytics), Adobe AEM and SFDC
• Collaborate with Marketing Operations, Growth Marketing, Digital Experience, AEM, AGT, Sales Ops and IT to streamline data flows and API-based automation
• Ensure real-time sync logic, error handling, and performance optimization across platforms
• Champion adoption of AI-powered features (predictive scoring, journey orchestration, content personalization)
• Partner with internal AI enablement teams to identify automation opportunities and pilot intelligent workflows
• Track performance impact of AI tools and automation initiatives; iterate based on feedback and analytics
• Develop and maintain documentation, training materials, and governance frameworks
• Monitor campaign performance, attribution models, and funnel metrics
• Lead change management for new tools, features, and process enhancements

Requirements:

• 7+ years in marketing automation, with 3+ years in a leadership role
• 4+ years of hands-on experience in Marketo Engage
• Expert-level proficiency in Salesforce CRM
• Demonstrated success implementing AI-driven marketing solutions
• Excellent communication and stakeholder management skills
• Adobe Certified Expert – Marketo Engage
• Experience with Adobe Experience Platform modules: RTCDP, Adobe Journey Optimizer, Customer Journey Analytics
• Experience with journey orchestration, and offer decisioning engines
• Experience with AI/ML models in marketing use cases
• Working knowledge of API endpoints supporting the individual tools, including both ingestion and feed mechanisms. This is critical for enabling AI-driven capabilities and personalization strategies
• Experience integrating Adobe stack with other enterprise platforms (Salesforce, DemandBase, LeanData)
• Experience implementing a new Marketo instance within an organization
• Familiarity with Agile/Scaled Agile methodologies