Affirm is reinventing credit to make it more honest and friendly, and they are seeking a Staff Product Manager to own the critical 'Pre-Swipe' Experience for the Affirm Card. This role involves defining the long-term strategy for Card Activation and leading the innovation for onboarding processes to enhance user experience.
Responsibilities:
- Own the "Pre-Swipe" Vision: Define the long-term strategy for Card Activation and New User Experience. You will own the roadmap for taking a user from "Interested" to "Ready to Transact," bridging the gap between digital provisioning and physical card unboxing
- Build 0->1 Growth Bets: Identify and launch net-new features that drive activation. Whether it’s gamified onboarding, instant wallet provisioning (Apple/Google Pay), or novel "first-use" incentives, you will lead the charge on innovation
- Obsess Over the Funnel: Manage the end-to-end checkout and activation funnel. You will ruthlessly eliminate friction, optimizing for speed, clarity, and delight, ensuring our drop-off rates are industry-leading lows
- Cross-Functional Leadership: As a Staff PM, you will act as the conductor for a complex group of stakeholders. You will partner deeply with Engineering to decouple growth from platform debt, and work with Design to ensure our UX is world-class
- Navigate Complexity: You will work hand-in-glove with Risk, Legal, and Compliance to invent new ways to onboard users safely without sacrificing speed. You will turn regulatory requirements into seamless product experiences
- Drive Activation Economics: Own the metrics that matter. You are responsible for Time-to-First-Transaction, 30-Day Activation Rates, and Wallet Provisioning penetration
Requirements:
- 7+ years of Product Management experience, with a clear track record in consumer mobile apps, fintech, or neobanks
- Experience Owning Critical Funnels: You have deep experience optimizing high-stakes conversion flows (e.g., checkouts, sign-ups, KYC) and understand the psychology of user activation
- 0->1 Builder Mentality: You aren't just an optimizer; you have a history of launching new products or features from scratch that fundamentally changed user behavior
- Technical & Design Fluency: You can speak the language of engineering (API constraints, latency) and have an incredibly high bar for UI/UX design. You know what 'butter smooth' feels like and won't settle for clunky interactions
- Strategic Influence: You have experience leading without authority, capable of aligning senior stakeholders and guiding embedded engineering/design pods through ambiguity
- Data-Driven Intuition: You are fluent in SQL/Amplitude and use data to find the bottleneck, but use product intuition to solve it
- This position requires either equivalent practical experience or a Bachelor's degree in a related field