MrBeast is a multifaceted media and entertainment company founded by Jimmy Donaldson, known for revolutionizing digital content creation. They are seeking an Ecommerce Product Manager to own and optimize their Shopify ecosystem, focusing on enhancing user experience and driving conversion rates through strategic site merchandising and cross-functional collaboration.
Responsibilities:
- Own site navigation, merchandising strategy, and product storytelling across collections and categories
- Manage product uploads, sunsetting, tagging, and organization to ensure clarity, analytics accuracy, and UX optimization
- Update and optimize site imagery, product descriptions, and copy to support launches and campaigns
- Collaborate with product and creative teams to maintain standardized naming conventions, tone, and on-brand messaging
- Implement best practices for mobile-first design and seamless checkout experiences
- Develop and own structured A/B and multivariate testing strategies to optimize user flows, conversion rates, and engagement
- Track analytics, user journeys, and funnel performance — translating insights into actionable strategies that enhance site UX and merchandising
- Maintain clean, accurate data feeds (Google Merchant Center, Meta, Klaviyo) for compliance and performance
- Identify and implement new tools or features that improve site speed, personalization, and search capabilities
- Build feedback loops between analytics, CX, and merchandising to inform future site and product decisions
- Act as the central point between creative, operations, and marketing — ensuring alignment across every campaign and product drop
- Collaborate with developers and designers to bring new concepts from initiation through QA and launch
- Partner with performance marketing and CRM teams to synchronize paid, social, and email campaigns
- Manage and optimize transactional emails, lifecycle flows, and CX touchpoints using Klaviyo and automation tools
- Work closely with operations and fulfillment teams to ensure inventory accuracy, warehouse logic, and efficient order flows
- Explore and prototype new digital experiences (interactive content, personalization, and automation initiatives)
- Plan, manage, and execute sitewide promotions, discount strategies, and campaign mechanics
- Support go-to-market strategies for new product drops with site setup, messaging, and launch execution
- Develop innovative customer incentives (bundles, tiered carts, gift-with-purchase programs, reviews)
- Leverage insights from top-performing products to guide merchandising, creative direction, and future drops
- Audit and maintain a clean Shopify environment — from apps and integrations to tagging and inventory structures
- Streamline back-end processes for scalability, efficiency, and compliance
- Monitor inventory complexities (e.g., shared blanks, print-on-demand models, warehouse assignments)
- Ensure transactional compliance, consent collection, and privacy standards
- Champion automation and process improvement initiatives that reduce friction and enhance team efficiency
Requirements:
- 3–5+ years of ecommerce experience, ideally managing Shopify storefronts
- Deep understanding of digital merchandising, UX, and conversion rate optimization
- Hands-on experience with Shopify Plus, Google Analytics, Klaviyo, and A/B testing platforms
- Proven ability to collaborate across creative, marketing, product, and logistics teams
- Analytical thinker who can generate insights and translate them into action
- Strong communication and copywriting skills with attention to brand tone and customer experience