Key skills
Sales DevelopmentAccount ExpansionSalesforceEcommerceCross-functional collaborationOutbound engagementConsultative mindsetBias toward actionSales engagement platformscommunication skillsFast-paced environmentSaaSCRMCommunicationAccount ManagementSales
About this role
Stord is The Consumer Experience Company, powering seamless checkout through delivery for today's leading brands. The Expansion SDR is responsible for driving revenue expansion within Stord’s existing customer base by identifying new buyer personas and generating pipeline for additional Stord solutions beyond the core fulfillment offering.
Responsibilities:
- Identify and map new buyer personas within existing customer accounts beyond traditional operations leaders
- Build customer profiles that include roles, responsibilities, incentives, and pain points across teams such as: ecommerce, marketing, CX, growth, product
- Maintain accurate account and contact mapping in Salesforce
- Build targeted outbound campaigns focused on upsell and cross-sell motions within the customer base
- Develop messaging tailored to specific personas and solutions, including: Estimated delivery dates, Personalized unboxing experiences, Post-purchase notifications, Branded tracking portals, Inventory planning, Shipment protection
- Execute outreach across approved engagement tools (email, phone, LinkedIn, sequences)
- Generate qualified expansion conversations and meetings for AEs, Expansion AEs, or Account Managers
- Qualify interest, use case, timing, and internal ownership before handoff
- Partner closely with Sales, Account Management, and Customer teams to align on account context
Requirements:
- 1–3 years of experience in Sales Development, Business Development, or Account Expansion
- Ability to research, map, and engage multiple stakeholders within a single account
- Strong written and verbal communication skills with a consultative mindset
- Comfortable running outbound motions with existing customers (not just cold outreach)
- Experience working in Salesforce or similar CRM
- Ability to collaborate cross-functionally while owning your own book of accounts
- Bias toward action, experimentation, and iteration in a fast-paced environment
- Experience in SaaS expansion, account-based sales, or customer marketing
- Familiarity with ecommerce, fulfillment, supply chain, or post-purchase experience tools
- Sales engagement and prospecting platform experience (Clay, Nooks, HubSpot)