Public Relations & Content Marketing Specialist - Zoocasa - (REMOTE)

eXp Realty is a forward-thinking prop-tech platform focused on enhancing consumer experiences in the real estate sector. The Public Relations & Content Marketing Specialist will develop and execute strategies to boost brand presence in the U.S. market, create engaging content, and mentor junior team members.

Responsibilities:

• Develop and execute public relations and content strategies with a focus on the U.S. market
• Research and write content for the Zoocasa Market Insights blog
• Work with media partners to grow brand presence online across Canada and the United States
• Craft a range of content including data-driven blog articles, website copy, pitches, newsletter copy, and more
• Collect, analyze, and verify U.S. and Canadian real estate market data for the internal team and consumers
• Assist junior team members in defining and executing the methodology of data-driven articles
• Provide editorial support including fact-checking, correcting spelling and grammatical errors, and ensuring all content reflects Zoocasa’s brand voice
• Research industry trends to assist in the development of comprehensive PR and content strategies aligned with overall business goals
• Develop and maintain strong relationships with media outlets and journalists across the U.S. and Canada
• Compile media lists and assist with editorial planning as needed
• Write and distribute pitches that are informative and engaging
• Respond to media inquiries in a timely manner
• Translate complex, data-driven content into clear media briefs and collaborate one-on-one with spokespeople to prepare them for media opportunities
• Track and analyze metrics related to PR and content to measure the effectiveness of campaigns and make data-driven recommendations for improvement
• Leverage AI and infographics to provide compelling imagery and data to accompany the written content
• Keep on top of news and industry trends and adapt content and PR strategies based on changes in the market

Requirements:

• Bachelor's degree in Public Relations, Journalism, Communications, Marketing, or related field
• 3-5 years of experience in content marketing, media/public relations, and/or journalism
• Strong familiarity with the Canadian and U.S. media landscape, including key national, regional, and trade publications, with proven experience pitching stories to Canadian and U.S. media outlets
• Experience communicating data through visualizations (e.g. tables, graphs, infographics, etc.) and hands-on knowledge of design tools such as Figma and Canva
• Exceptional written communication skills, with the ability to tell a clear, compelling story from start to finish using concise, impactful language
• You self-edit and submit only your best work
• You are never idle and love being busy
• You are willing to learn and grow beyond your primary functions to develop new skills
• You don't have all the answers but you know how to get them. You enjoy and excel at learning and performing research independently