Growth Marketing Manager

Limble is revolutionizing the way businesses manage their maintenance operations by providing a comprehensive suite of software solutions. The Growth Marketing Manager will orchestrate target segments throughout the customer lifecycle, managing workflows and ensuring effective messaging to drive revenue growth.

Responsibilities:

• Design and manage dynamic audience segmentation across marketing tech stack. You will be the primary marketing business owner for the ZoomInfo application, as well as other smaller applications
• Build, document, and optimize multi-step workflows across marketing automation, SDR platforms, and in-product messaging
• Ensure clean lifecycle transitions from MQL → SQL → Opportunity with proper routing logic
• Continuously refine ICP definitions and sub-segments based on performance data
• Run structured experiments across acquisition, activation, retention, and expansion
• Develop hypotheses, prioritize tests, and report on measurable impact
• Improve funnel velocity and conversion rates across lifecycle stages
• Identify friction points and implement workflow-level solutions
• Own and optimize paid growth channels including Search (Google/Bing), Paid Social (LinkedIn, Meta), Display, and retargeting
• Develop audience strategies aligned with ICP segments and lifecycle stages
• Continuously test creative, landing pages, targeting, and bidding strategies to increase efficiency and scale
• Ensure paid acquisition efforts are fully integrated into CRM and lifecycle workflows for proper segmentation and follow-up
• Work with Rev Ops GTM Engineer to develop, test, and refine AI prompts for agentic SDR workflows
• Create feedback loops between human SDR performance and AI prompt improvement
• Partner with RevOps to ensure AI agents operate within accurate segmentation and compliance guardrails

Requirements:

• 4+ years in Growth Marketing, Lifecycle Marketing, Revenue Marketing, or similar roles in B2B SaaS
• Hands-on experience managing CRM and marketing automation systems
• Experience building and optimizing complex segmentation logic
• Proven track record running structured growth experiments
• Strong understanding of funnel metrics
• Deep experience with marketing platforms and workflow logic
• Ability to create and optimize AI prompts for agentic SDR systems
• Strong analytical mindset with comfort interpreting lifecycle data
• Systems thinker who understands cross-functional dependencies
• Extreme ownership — you run toward problems
• Bias toward action and iteration
• Comfortable operating without perfect information
• Clear communicator who can align Sales, Marketing, and Product
• Obsessed with measurable impact
• Experience in hybrid sales-led SaaS models
• Familiarity with predictive scoring or behavioral triggers
• Experience building prompt frameworks for AI-assisted selling