Marketing Email & Operations Manager

Intapp is seeking a Marketing Operations Manager with deep expertise in email marketing strategy and execution to drive operational excellence across our digital marketing programs. This role will serve as a key owner of our email channel, partnering closely with Growth Marketing, Events, and cross-functional teams to design, launch, and optimize scalable, high-impact campaigns.

Responsibilities:

• Serve as the primary operational owner for email marketing strategy and execution, including lifecycle, nurture, and campaign-based programs
• Translate marketing strategy into scalable email workflows, automation logic, segmentation frameworks, and testing plans
• Build and optimize complex email campaigns and journeys within marketing automation platforms
• Partner with Growth Marketing and stakeholders to define audience strategy, personalization approaches, and performance benchmarks
• Ensure best practices across deliverability, compliance, data hygiene, and campaign QA
• Own and refine intake, timelines, and execution processes to ensure consistent and on-time campaign delivery
• Monitor email performance (engagement, conversion, pipeline impact) and surface insights to inform testing and optimization
• Contribute to the evolution of lead scoring, lifecycle triggers, and automation logic to reflect customer complexity
• Support operational workflows across events and other digital channels as needed
• Establish and maintain documentation, templates, and scalable frameworks for email and lifecycle programs
• Act as a trusted subject matter expert on email marketing platforms and automation strategy

Requirements:

• 5+ years of experience in marketing operations or digital marketing, with strong emphasis on email marketing and marketing automation
• Demonstrated experience building and optimizing lifecycle, nurture, and automated email programs
• Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce, or similar)
• Strong understanding of segmentation strategy, personalization, A/B testing, and performance optimization
• Experience balancing strategic planning with detailed campaign execution
• Ability to manage multiple initiatives simultaneously while maintaining exceptional attention to detail
• Strong cross-functional collaboration skills, particularly with Growth, Sales, and Analytics teams
• Analytical mindset with comfort interpreting engagement, pipeline, and attribution data
• Experience in B2B, SaaS, or Enterprise marketing environments preferred