Head of Growth Marketing

Cresta is on a mission to enhance customer conversations through AI and human intelligence, and they are seeking a Head of Growth Marketing to drive customer acquisition and revenue growth. This role involves designing and executing a comprehensive growth strategy, optimizing performance marketing, and collaborating with cross-functional teams to achieve pipeline goals.

Responsibilities:

• Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue
• Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI
• Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
• Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
• Implement a robust experimentation framework for A/B testing and new channel evaluation
• Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals
• Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact
• Manage agency and vendor relationships to ensure alignment and quality
• Build, mentor, and grow a high-performing team
• Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement

Requirements:

• Bachelor's degree in Marketing, Business or related field; MBA or advanced degree a plus
• 7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
• Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
• Deep expertise in paid acquisition, SEO, website optimization, and analytics; strong understanding of full-funnel marketing
• Experience working with enterprise buyer journeys and ABM motions
• Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
• Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
• Collaborative, growth-oriented leader with experience managing internal teams and agencies
• Proven success leading marketing initiatives across multiple countries or regions
• Industry-specific campaign expertise