AI Growth Marketing Lead

Influur is redefining how advertising works through creators, data, and AI. They are seeking a Full-Stack AI Growth Lead to own growth end-to-end across the company, focusing on acquisition, attribution, activation, lifecycle, and optimization across both brands and influencers.

Responsibilities:

• Define and own the cross-channel growth strategy across the entire user journey, from awareness to referral
• Lead GTM strategy for a new product in close partnership with the Marketing Director and cross-functional leaders
• Identify, prioritize, and execute high-impact experiments that drive user acquisition, activation, retention, and revenue
• Partner closely with Product, Tech, and Data teams to align growth initiatives with the product roadmap and company priorities
• Develop scalable frameworks for rapid experimentation, measurement, and iteration across channels and lifecycle stages
• Manage and optimize all growth channels: paid, organic, lifecycle, product-led, community, partnerships, and emerging platforms
• Build and scale growth loops that leverage product features, user behavior, and network effects to compound impact over time
• Design and execute full-funnel campaigns that unify creative, data, and product insights
• Experiment with unconventional growth levers (AI-driven personalization, creator co-creation, viral referral mechanics, UGC amplification, gamified experiences, and more)
• Explore underutilized or emerging platforms for guerrilla-style growth and new demand pockets
• Use AI tools to accelerate experimentation, content generation, segmentation, personalization, and operational efficiency; build automated workflows that increase output quality and reduce execution time
• Collaborate with product teams to integrate AI-driven growth features directly into the product experience
• Analyze performance data to identify trends, opportunities, and bottlenecks, and translate insights into clear action plans
• Create dashboards and reporting structures that align stakeholders around growth KPIs and experiment results

Requirements:

• Experience in growth, product growth, or growth marketing within tech or digital-first companies, with a proven track record of building and scaling multi-channel growth engines
• Understanding of product-led growth, user psychology, and lifecycle frameworks, and ability to turn them into practical playbooks
• Highly fluent with AI tools (prompt engineering, workflow automation, AI-assisted content generation, data augmentation, etc.) and excited to push what's possible with them
• Deeply analytical, comfortable running structured experiments, and confident interpreting complex datasets to drive decisions
• Creative problem-solver who loves innovative, non-traditional approaches and isn't afraid to test bold ideas
• Clear communicator, able to collaborate well with cross-functional teams, and bring stakeholders along on the growth vision
• Experience in marketplaces, social platforms, or creator/influencer ecosystems, and familiarity with modern growth stacks (Mixpanel, Amplitude, GA4, HubSpot, Braze, Segment, Looker, etc.)