MCI is one of the fastest-growing tech-enabled business services companies in the USA, and they are seeking a strategic and performance-focused Digital Direct Marketing Manager. This role involves leading the planning, execution, and optimization of data-driven marketing programs to accelerate growth and deepen customer relationships.
Responsibilities:
- Develop and execute the overall digital direct marketing strategy aligned with acquisition, engagement, and retention goals
- Lead the planning and orchestration of multi-channel campaigns across email, SMS, digital media, and CRM ecosystems
- Manage and mentor marketing specialists, ensuring operational excellence and professional development
- Establish segmentation frameworks and lifecycle marketing programs to deliver highly personalized experiences
- Analyze campaign and customer data to identify trends, optimize performance, and inform future strategy
- Own campaign performance metrics, including conversion rates, customer value, and return on marketing investment
- Partner with analytics, product, and sales teams to align messaging with customer insights and business priorities
- Oversee marketing automation platforms and ensure tools are fully leveraged to drive efficiency and scalability
- Implement testing strategies (A/B, multivariate, journey optimization) to continuously improve outcomes
- Manage marketing calendars, budgets, and resource allocation to ensure timely execution
- Ensure compliance with data privacy regulations and marketing governance standards
- Present performance reports and strategic recommendations to senior leadership
- Identify new technologies, channels, and innovations to enhance digital engagement and competitive positioning
Requirements:
- Bachelor's degree in Marketing, Business, Data Analytics
- 3+ years of experience in digital marketing, with at least 2 years in a leadership or strategic role
- Proven success developing and scaling direct-to-customer marketing strategies in a data-driven environment
- Strong expertise in CRM, marketing automation, and customer segmentation methodologies
- Demonstrated ability to analyze complex datasets and translate insights into actionable strategies
- Experience managing campaign lifecycles from concept through execution and optimization
- Strong leadership, coaching, and stakeholder management capabilities
- Experience managing budgets, forecasting ROI, and aligning spend to performance outcomes
- Deep understanding of digital marketing channels, attribution models, and customer journey design
- Excellent communication skills with the ability to influence cross-functional partners and executives
- Experience implementing or optimizing marketing technology stacks (MarTech integrations, CDPs, AI-driven personalization)
- Background in high-growth, technology-enabled, or performance marketing environments
- Certifications in digital marketing, analytics, or marketing automation platforms
- Familiarity with predictive analytics, customer scoring models, or advanced segmentation techniques
- Experience leading transformation initiatives or building marketing functions at scale