Digital Direct Marketing Manager

MCI is one of the fastest-growing tech-enabled business services companies in the USA, and they are seeking a strategic and performance-focused Digital Direct Marketing Manager. This role involves leading the planning, execution, and optimization of data-driven marketing programs to accelerate growth and deepen customer relationships.

Responsibilities:

• Develop and execute the overall digital direct marketing strategy aligned with acquisition, engagement, and retention goals
• Lead the planning and orchestration of multi-channel campaigns across email, SMS, digital media, and CRM ecosystems
• Manage and mentor marketing specialists, ensuring operational excellence and professional development
• Establish segmentation frameworks and lifecycle marketing programs to deliver highly personalized experiences
• Analyze campaign and customer data to identify trends, optimize performance, and inform future strategy
• Own campaign performance metrics, including conversion rates, customer value, and return on marketing investment
• Partner with analytics, product, and sales teams to align messaging with customer insights and business priorities
• Oversee marketing automation platforms and ensure tools are fully leveraged to drive efficiency and scalability
• Implement testing strategies (A/B, multivariate, journey optimization) to continuously improve outcomes
• Manage marketing calendars, budgets, and resource allocation to ensure timely execution
• Ensure compliance with data privacy regulations and marketing governance standards
• Present performance reports and strategic recommendations to senior leadership
• Identify new technologies, channels, and innovations to enhance digital engagement and competitive positioning

Requirements:

• Bachelor's degree in Marketing, Business, Data Analytics
• 3+ years of experience in digital marketing, with at least 2 years in a leadership or strategic role
• Proven success developing and scaling direct-to-customer marketing strategies in a data-driven environment
• Strong expertise in CRM, marketing automation, and customer segmentation methodologies
• Demonstrated ability to analyze complex datasets and translate insights into actionable strategies
• Experience managing campaign lifecycles from concept through execution and optimization
• Strong leadership, coaching, and stakeholder management capabilities
• Experience managing budgets, forecasting ROI, and aligning spend to performance outcomes
• Deep understanding of digital marketing channels, attribution models, and customer journey design
• Excellent communication skills with the ability to influence cross-functional partners and executives
• Experience implementing or optimizing marketing technology stacks (MarTech integrations, CDPs, AI-driven personalization)
• Background in high-growth, technology-enabled, or performance marketing environments
• Certifications in digital marketing, analytics, or marketing automation platforms
• Familiarity with predictive analytics, customer scoring models, or advanced segmentation techniques
• Experience leading transformation initiatives or building marketing functions at scale