Lifecycle Marketing Manager - Acquisition

Boulevard is a client experience platform for appointment-based self-care businesses, aiming to enhance customer engagement through innovative technology. The Lifecycle Marketing Manager will focus on driving product adoption and maximizing value realization by designing multi-channel lifecycle programs and collaborating with various teams to optimize customer interactions.

Responsibilities:

• Design and execute multi-channel lifecycle programs (email, in-app, SMS) that drive deeper product adoption and maximize value realization
• Collaborate with Product Marketing to translate new feature releases into compelling, customer-facing lifecycle campaigns
• Partner with Customer Success to define and act on expansion triggers, creating opportunities for upsell and cross-sell through behavior-based signals
• Own lifecycle execution systems and campaign logic within Customer.io and Chameleon to ensure data accuracy, clean targeting, and reliable delivery
• Work closely with Ops, Data, and Engineering to align lifecycle programs with broader customer journey insights and infrastructure (Salesforce, Chilipiper, Snowflake, etc)
• Establish and maintain scalable lifecycle campaign architecture that supports automation, segmentation, and testing across multiple channels
• Analyze campaign performance and customer behavior to optimize targeting, creative, and timing while ensuring a high-impact experience across touchpoints
• Collaborate with your counterpart (focused on activation and advocacy) to create a connected, end-to-end customer lifecycle experience

Requirements:

• A customer-centric mindset and passion for helping users unlock the full value of a platform
• 3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles (preferably in SaaS)
• Proven experience building and optimizing lifecycle campaigns that increase product usage and drive account expansion
• Strong technical fluency with Customer.io, Chameleon, and segmentation logic
• Working knowledge of Salesforce, Snowflake, and Sigma, and the ability to partner closely with data and ops teams
• Ability to independently manage multiple initiatives across cross-functional teams, while maintaining attention to detail
• Excellent execution and measurement skills with confidence in creating, launching, and scaling campaigns from end to end
• Experience supporting post-sale revenue motions alongside Customer Success or Sales
• A background in product-led growth, education marketing, or behavioral trigger campaigns
• Familiarity with CS platforms (e.g., ChurnZero, Salesforce, Intercom, etc) and their role in lifecycle orchestration
• Experience building reporting dashboards or working with data teams to create visibility into lifecycle performance