Boulevard is a client experience platform for appointment-based self-care businesses, aiming to enhance customer engagement through innovative technology. The Lifecycle Marketing Manager will focus on driving product adoption and maximizing value realization by designing multi-channel lifecycle programs and collaborating with various teams to optimize customer interactions.
Responsibilities:
- Design and execute multi-channel lifecycle programs (email, in-app, SMS) that drive deeper product adoption and maximize value realization
- Collaborate with Product Marketing to translate new feature releases into compelling, customer-facing lifecycle campaigns
- Partner with Customer Success to define and act on expansion triggers, creating opportunities for upsell and cross-sell through behavior-based signals
- Own lifecycle execution systems and campaign logic within Customer.io and Chameleon to ensure data accuracy, clean targeting, and reliable delivery
- Work closely with Ops, Data, and Engineering to align lifecycle programs with broader customer journey insights and infrastructure (Salesforce, Chilipiper, Snowflake, etc)
- Establish and maintain scalable lifecycle campaign architecture that supports automation, segmentation, and testing across multiple channels
- Analyze campaign performance and customer behavior to optimize targeting, creative, and timing while ensuring a high-impact experience across touchpoints
- Collaborate with your counterpart (focused on activation and advocacy) to create a connected, end-to-end customer lifecycle experience
Requirements:
- A customer-centric mindset and passion for helping users unlock the full value of a platform
- 3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles (preferably in SaaS)
- Proven experience building and optimizing lifecycle campaigns that increase product usage and drive account expansion
- Strong technical fluency with Customer.io, Chameleon, and segmentation logic
- Working knowledge of Salesforce, Snowflake, and Sigma, and the ability to partner closely with data and ops teams
- Ability to independently manage multiple initiatives across cross-functional teams, while maintaining attention to detail
- Excellent execution and measurement skills with confidence in creating, launching, and scaling campaigns from end to end
- Experience supporting post-sale revenue motions alongside Customer Success or Sales
- A background in product-led growth, education marketing, or behavioral trigger campaigns
- Familiarity with CS platforms (e.g., ChurnZero, Salesforce, Intercom, etc) and their role in lifecycle orchestration
- Experience building reporting dashboards or working with data teams to create visibility into lifecycle performance