Field Marketing Manager

Cresta is on a mission to turn every customer conversation into a competitive advantage through their innovative AI and human intelligence platform. The Field Marketing Manager will own the event experience from concept to execution, developing strategies that align with sales priorities and driving impactful business results.

Responsibilities:

• Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success
• Own Pipeline & Event ROI Reporting: set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance
• Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration
• Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations)
• Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps
• Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value
• Build Integrated Promo Plans: Partner with demand gen and digital to create multi-channel campaigns to drive registration
• Innovate & Share Learnings: Pilot new formats, analyze market trends, and mentor teammates on evolving event strategy
• Drive Executive Readiness: Work directly with C-suite and sales leaders to shape narratives, prep speakers, and maximize impact
• Standardize & Operationalize: Own repeatable processes and workflows across event types, verticals, and regions
• Shape Field Narrative: Surface market intelligence from the field to inform messaging, campaign strategy, and sales enablement
• Be a Collaborative Team Player: Mentor junior team members, help onboard new hires, and contribute to team rituals, retros, and roadmapping

Requirements:

• Bachelor's degree or equivalent practical experience
• 3–5 years of experience in B2B field/event marketing or integrated campaign roles
• Strong project management capabilities—able to juggle multiple programs at once
• Excellent communicator who can influence up, down, and across functions
• Analytical mindset with experience in reporting on event performance and ROI
• Experience with AI, Contact Center, or Customer Experience solutions
• Experience supporting account-based field strategies
• Previous sales/SDR experience or strong familiarity with sales processes
• Familiarity with Salesforce, Hubspot, Gong, and field ops tools like Mobly