B2B Growth Marketing Manager

SonderMind is dedicated to providing personalized mental health care and is seeking a B2B Growth Marketing Manager to enhance their B2B growth initiatives. This role involves executing and optimizing marketing programs aimed at health systems, payors, and enterprise partners, while collaborating closely with various teams to drive pipeline growth and referral activation.

Responsibilities:

• Execute full-funnel B2B marketing programs that drive qualified leads, pipeline contribution, and partner engagement across health systems, payors, Veterans Affairs (VA), and enterprise partners
• Deliver multi-channel programs across email, paid media, webinars, events, and nurture, with accountability for launch quality, performance, and follow-through
• Ensure accurate tracking and reporting in HubSpot and Salesforce, supporting clean handoffs to Sales and visibility into MQLs, pipeline influence, and conversion rates
• Use performance insights to refine messaging, targeting, and channel mix, improving campaign ROI and funnel efficiency over time
• Support 1:1 and 1:few ABM initiatives for high-priority accounts by contributing to account-specific messaging, content, and coordinated outreach
• Help track engagement and surface insights that inform future personalization and targeting
• Partner with Lifecycle Marketing and enterprise teams to support referral-to-care conversion
• Monitor the referral journey, identify friction points, and help implement data-informed improvements that increase activation and yield
• Support testing and iteration across referral touchpoints to reduce drop-off and improve outcomes
• Develop and maintain sales enablement and partner-facing materials including pitch decks, one-pagers, case studies, nurture templates, and thought leadership
• Adapt content to support different partner audiences and moments in the funnel
• Ensure materials are easy to use, up to date, and aligned with SonderMind’s positioning and value proposition
• Manage calendar and execution of industry conferences, webinars, roundtables, and co-marketing initiatives
• Coordinate lead capture, post-event follow-up, and performance reporting to ensure events contribute to pipeline and partner engagement

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• 5–7 years of experience in B2B or demand generation marketing within healthcare, digital health, consulting, or another high-growth environment, with a track record of driving lead and pipeline growth
• Strong understanding of B2B marketing channels, including paid media, email, SEO, ABM, and content marketing
• Clear bias for action and ownership, with the ability to move from plan to execution and deliver results
• Comfortable balancing higher-level planning with hands-on execution in a fast-moving environment
• Data-driven and analytical, with experience testing ideas, iterating quickly, and using performance metrics to optimize outcomes
• Strong project management skills and experience driving cross-functional initiatives to completion
• Hands-on experience with Salesforce, marketing and analytics tools such as HubSpot and Looker
• Comfortable operating in ambiguity and motivated by impact, with a willingness to challenge assumptions and improve how work gets done