Lifecycle Marketing Manager

People Architects is partnering with a multi-brand consumer business to hire a Lifecycle Marketing Manager to own the strategy and execution of lifecycle programs that keep customers engaged, coming back, and buying more. This high-impact role involves leading a small team, working cross-functionally, and using segmentation, automation, and experimentation to deliver personalized experiences across the full customer lifecycle.

Responsibilities:

• Build and run lifecycle strategy across the full customer journey (welcome, nurture, retention, winback, VIP, replenishment, etc.)
• Deliver lifecycle initiatives through a monthly marketing calendar aligned to business goals
• Own program performance: communicate results, insights, and recommendations to key stakeholders
• Partner with brand, product, creative, and finance to plan and execute integrated campaigns
• Develop and maintain a strong understanding of customer behavior, preferences, and lifecycle stages
• Build and optimize segmentation, personalization, and targeting frameworks
• Track and improve performance using customer metrics (engagement, retention, revenue, ROI, etc.)
• Establish and maintain a testing and experimentation engine (A/B tests, holdouts, optimization roadmaps)
• Continuously improve the customer experience across lifecycle touchpoints

Requirements:

• Bachelor's degree in Marketing, Business, or related field
• 5+ years in lifecycle marketing or a closely related discipline
• Strong analytical mindset to turn data into decisions
• Experience with automation tools such as Klaviyo, Attentive, or similar platforms
• Proven experience building/using A/B testing & experimentation frameworks
• Excellent communication skills and strong cross-functional collaboration
• Experience managing or mentoring team members
• eCommerce experience, especially in multi-brand environments
• Exposure across email & SMS and comfort collaborating with teams driving social/influencer programs