Director of Product Marketing

CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. As the Director of Product Marketing, you will lead a high-performing team and own the market presence and execution strategy during a pivotal transition to a multi-product portfolio.

Responsibilities:

• Lead, develop, and mentor a high-performing team spanning product marketing, sales enablement, and customer advocacy
• Own and evolve CaptivateIQ’s positioning, messaging, and narrative as we launch new products and expand into broader categories
• Scale product launch processes that drive awareness, adoption, and differentiation, and measure success through launch readiness, product adoption, and revenue impact
• Build a durable market, voice of customer and competitive intelligence research engine that informs positioning, sales strategy, and product roadmap decisions
• Own enablement across GTM teams, ensuring teams are equipped to win new logos, drive expansion, and support renewals
• Transform customers into fans by building and scaling advocacy and reference programs that increase brand affinity, influence deals, and drive product adoption
• Build CaptivateIQ’s external credibility through analyst relations, review sites, and other validation channels, shaping how the market perceives our category leadership
• Partner cross-functionally with Product, Sales, Customer Success, RevOps, and Marketing to ensure tight GTM alignment and execution
• Support executive-level storytelling for customers, analysts, and key external audiences

Requirements:

• 12+ years of experience in product marketing or related roles, including 3+ years building, leading, and mentoring teams
• Proven ownership of end-to-end sales enablement programs across complex B2B SaaS motions
• Experience leading analyst relations efforts and managing external market perception
• B2B SaaS experience selling into enterprise; familiarity with RevOps or finance personas is a strong plus
• A true player-coach who can set strategy, coach leaders, and still dive into execution when needed
• Strong storyteller with the ability to translate complex products into compelling narratives
• Comfortable using data to define success, measure impact, and guide decisions
• Excellent communicator and presenter who can serve as an internal and external evangelist for CaptivateIQ