Principal Product Manager, Member Acquisition

Twin Health is a company dedicated to improving and preventing chronic metabolic diseases through AI Digital Twin technology. They are seeking a Principal Product Manager to own the strategy and execution for their member acquisition experience, focusing on building and scaling an AI-driven acquisition engine.

Responsibilities:

• Own member acquisition end-to-end: from identifying high-potential eligible populations to driving registration and early activation
• Build the member acquisition "machine":
• Segmentation and targeting logic
• Channel and messaging strategy
• A living experiment backlog
• Measurement frameworks and weekly operating cadence
• Stand up AI-driven growth workflows to scale:
• Personalization and targeting
• Creative generation and iteration
• Campaign orchestration and ops efficiency
• Run bold experiments across the acquisition funnel, including:
• Partner / employer launch playbooks
• Member outreach (email, SMS, direct mail where applicable)
• Landing pages, referral loops, and conversion paths
• Signup flow optimization and friction removal through product changes
• Instrument, analyze, and explain performance:
• Build and maintain dashboards
• Evaluate experiments with strong measurement hygiene
• Clearly call winners and losers and double down or kill fast
• Other duties as assigned

Requirements:

• Hands-on experience using AI tools to accelerate research, targeting, personalization, creative iteration, and operational workflows
• A proven track record improving top-of-funnel outcomes (e.g., registrations, conversion rate, CAC) through experimentation
• You can create lightweight systems, landing pages, flows, templates, automations, and instrumentation yourself
• Strong analytics and experimentation chops
• 8+ years of product management experience
• Experience designing and launching and supporting the growth of products
• Proven ability to build complex workflow tools and AI-integrated features that support high-stakes decision-making in regulated environments
• Demonstrated ability to lead agile teams and manage the product development lifecycle end to end
• Strategic thinker with excellent execution skills capable of balancing long-term vision with short-term priorities
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time