Key skills
Product managementData analysisLifecycle strategyUser experience (UX)Project managementExperimentationConsumer insightsCommunication skillsLeadershipAdaptabilityCollaborationCRMProduct ManagementCommunication
About this role
Instacart is transforming the grocery industry, providing essential services for customers and flexible opportunities for Personal Shoppers. The Senior Product Manager will own lifecycle experiences, helping customers discover value on the marketplace and deepening their relationship with Instacart through various engagement strategies.
Responsibilities:
- Use data to uncover lifecycle opportunities
- Envision and ship lifecycle experiences across channels
- Run high-velocity experimentation
- Own lifecycle strategy, metrics, and impact
- Champion high-quality, user-centric experiences
- Thrive in a fast-paced, cross-functional environment
Requirements:
- 5+ years of product management experience, ideally in consumer‑facing products with a focus on growth, lifecycle, or engagement
- Demonstrated ability to develop and execute a strategic vision for a complex product area—setting clear goals, defining key performance metrics, and aligning cross‑functional teams around a shared lifecycle roadmap
- Strong project and portfolio management skills, including running many high‑velocity, scrappy experiments against multiple data‑driven themes in parallel
- Excellent analytical and communication skills, with the ability to unpack inter‑related metrics, generate insights from data, and clearly communicate outcomes to both technical and non‑technical audiences
- Demonstrated leadership and ownership, including taking full responsibility for projects, driving significant improvements in key metrics while managing budget, and ensuring initiatives land on time and within scope
- Ability to inspect and refine consumer experiences using strong product and UX intuition, ensuring they are simple, compelling, and trustworthy
- Ability to thrive in a fast‑paced and constantly changing environment, quickly adapting and iterating based on new information
- Previous experience in a growth, lifecycle, or CRM‑oriented role, envisioning or evaluating consumer‑facing experiences across app, email, and push
- Experience working on onboarding, habit formation, feature adoption, incentives, or re‑engagement products
- Familiarity with experimentation platforms and lifecycle/CRM tools, and how to integrate them into a cohesive user journey