Key skills
Growth marketing experienceDigital marketing campaignsPerformance marketingData analyticsProject managementCommunication skillsCollaboration skillsAnalyticsBlockchainProject ManagementCommunicationCollaboration
About this role
InfStones is an advanced, enterprise-grade Platform as a Service (PaaS) blockchain infrastructure provider. The Growth Marketing Manager will drive user growth and engagement across social media platforms while executing digital marketing campaigns in collaboration with various teams within the company.
Responsibilities:
- Drive user growth, engagement, and conversion across our social media platforms (Twitter, Discord, Telegram)
- Monitor our social media platforms for the latest industry trends and developments
- Track user interests and feedback and generate demand
- Produce highly-engaging, performance-driven social media content
- Recruit and manage relationships with KOLs and influencers to drive user engagement and conversion
- Plan and coordinate Web3 marketing campaigns, including reward-based, KOL, and partner co-marketing campaigns
- Foster an engaging and positive environment across our online community
- Moderate discourse in the community, ensuring smooth daily interactions
- Provide customer support, ensuring effective handling of community queries and issues
Requirements:
- Three (3+) plus years of growth marketing experience with a Web3/blockchain company (startup environment preferred) with a focus on digital channels, especially mobile and social media
- Hands-on experience in designing persuasive and conversion-oriented marketing promotion activities and campaigns in multi-channel digital formats, including web, email, social media, online communities (KOL/influencer), and video
- Successful track record of scaling user growth on platforms such as Twitter, Discord, and Telegram
- Ability to resolve user inquiries and disputes tactfully and effectively within 24 hours
- Familiarity with performance marketing and data analytics and reporting, including digital marketing tools such as SEO/SEM, Google Analytics, and Google Ads
- Strong project management, communication, and collaboration skills with the ability to work effectively across global teams in different time zones