Director, Growth Marketing

Maven Clinic is the world's largest virtual clinic for women and families, dedicated to making healthcare accessible for all. They are seeking a Director of Growth to lead demand generation efforts, develop and execute marketing strategies, and optimize campaigns to drive pipeline and revenue growth.

Responsibilities:

• Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, marketing qualified accounts, pipeline, and revenue
• Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer's journey and develop go-to-market strategies that effectively address our target market's needs
• Utilize data-driven insights to continuously optimize demand generation tactics, ensuring maximum ROI and efficiency
• Lead the planning, development, and execution of integrated marketing campaigns across multiple distribution channels, including email marketing, paid media, SEM, display, and paid social
• Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis
• Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel and resonate through deployment and post-campaign analysis
• Drive top-of-funnel and mid-funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows that move leads through the sales funnel effectively
• Collaborate with the marketing ops, rev ops, sales teams to optimize lead quality and routing, improve lead-to-opportunity conversion rates, and enhance the handoff process
• Partner with Web lead to optimize the website and landing pages to improve conversion rates and enhance the user journey, using tools like A/B testing and personalization
• Track, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs such as lead volume, conversion rates, pipeline growth, and ROI
• Forecast demand generation results and track progress against KPIs and revenue goals

Requirements:

• 10+ years in demand generation or growth marketing with a demonstrated ability to achieve lead and pipeline growth
• Strong understanding of digital marketing channels, including SEM, paid advertising, email marketing, and content marketing
• A data-driven leader with strong quantitative and analytical skills to guide strategic decisions
• Experience in B2B, Healthcare, SaaS, or technology industries is a plus
• Consistently meet or exceed quarterly and annual pipeline and revenue goals through successful campaigns that drive high-quality leads, marketing qualified accounts, and quality pipeline
• Develop and execute multi-channel campaigns that meet or exceed KPIs, including lead volume, conversion rates, and engagement metrics
• Lead and mentor a high-performing team, fostering a culture of continuous improvement, innovation, and accountability
• Contribute to a strong brand presence through effective campaigns that increase awareness, market positioning, and engagement within target audiences