Manager, Provider Marketing

Oscar Health is a health insurance company focused on serving its members through a technology platform. The Manager, Provider Marketing will drive provider growth and engagement through marketing initiatives, leveraging data and proactive problem-solving to enhance provider recruitment and retention.

Responsibilities:

• Responsible for identifying, scoping, designing, executing, measuring and optimizing multichannel campaigns to achieve stated goals
• Monitor the performance of campaigns to determine the right optimizations and to inform future work
• Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders
• Design and implement a/b tests that meet statistical significance thresholds, analyze results and recommend future optimizations
• Work cross functionally to represent the team and collaborate with stakeholders to identify needs
• Stay abreast of trends and best practices in key marketing channels including email, SMS, direct mail, digital & social, and website
• Directly or indirectly manage agency and vendor relationships including SLAs and outputs
• Compliance with all applicable laws and regulations
• Other duties as assigned

Requirements:

• 4+ years of relevant work experience
• 2+ years of experience using data and analytical capabilities to solve business problems & evaluate effectiveness and potential impact of marketing campaigns
• 1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns
• 3+ years of experience identifying new and innovative ways to solve problems through marketing
• 2+ years of experience with channels - email, sms, direct mail, paid digital (social, sem,display, etc), website optimization both utilizing for campaigns and managing
• 2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in
• 2+ years of experience creating presentations and presenting to senior leaders
• Management or ability to mentor peers and others
• Agency management experience
• Experience in healthcare, specifically insurance sector, and / or Individual and Family plans
• Experiencing navigating both B2B and D2C or B2B2C
• Demonstrated success in managing Provider Relations or Network Marketing campaigns that resulted in measurable network growth or churn reduction
• Familiarity with clinical quality metrics (HEDIS, Star Ratings, CAHPS) and how marketing can influence provider performance in these areas
• Experience working cross-functionally with Network Contracting, Clinical Operations, and Legal/Compliance teams