Manager, Provider Marketing

Oscar Health is a health insurance company focused on serving its members through a technology platform. The Manager, Provider Marketing will enable provider growth and engagement through marketing, creating forecasts, identifying opportunities, and leading marketing workstreams to drive provider recruitment and enhance the provider experience.

Responsibilities:

• Responsible for identifying, scoping, designing, executing, measuring and optimizing multichannel campaigns to achieve stated goals
• Monitor the performance of campaigns to determine the right optimizations and to inform future work
• Measure the impact of marketing campaigns, create reports and communicate insights to key stakeholders
• Design and implement a/b tests that meet statistical significance thresholds, analyze results and recommend future optimizations
• Work cross functionally to represent the team and collaborate with stakeholders to identify needs
• Stay abreast of trends and best practices in key marketing channels including email, SMS, direct mail, digital & social, and website
• Directly or indirectly manage agency and vendor relationships including SLAs and outputs
• Compliance with all applicable laws and regulations
• Other duties as assigned

Requirements:

• 4+ years of relevant work experience
• 2+ years of experience using data and analytical capabilities to solve business problems & evaluate effectiveness and potential impact of marketing campaigns
• 1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns
• 3+ years of experience identifying new and innovative ways to solve problems through marketing
• 2+ years of experience with channels - email, sms, direct mail, paid digital (social, sem, display, etc), website optimization both utilizing for campaigns and managing
• 2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in
• 2+ years of experience creating presentations and presenting to senior leaders
• Management or ability to mentor peers and others
• Agency management experience
• Experience in healthcare, specifically insurance sector, and / or Individual and Family plans
• Experiencing navigating both B2B and D2C or B2B2C
• Demonstrated success in managing Provider Relations or Network Marketing campaigns that resulted in measurable network growth or churn reduction
• Familiarity with clinical quality metrics (HEDIS, Star Ratings, CAHPS) and how marketing can influence provider performance in these areas
• Experience working cross-functionally with Network Contracting, Clinical Operations, and Legal/Compliance teams