Fictiv is a global manufacturing and supply chain company that enables organizations to scale globally. The Product Marketing Manager - Production Services will empower marketing and sales teams with market information and messaging to effectively promote Fictiv's product offerings, focusing on production manufacturing and supply chain services.
Responsibilities:
- Developing clear and effective production manufacturing solution messaging by persona and industry vertical to be used in marketing and sales campaigns
- Maintaining up-to-date messaging and product marketing assets for all of Fictiv’s production manufacturing and supply chain service offerings
- Interacting with customers and Fictiv sales reps to document win/loss analysis and deepen our understanding of our target audience
- Evaluating Fictiv’s positioning against our competition to inform our positioning and accentuate its differentiation in the market
- Directing launch campaigns to promote new feature releases and services
- Delivering clear messaging for emails, ads, web landing pages, brochures and technical positioning to support marketing campaigns and SEO initiatives
- Enabling our sales teams with product trainings and sales enablement materials
- Identifying case studies and testimonials that provide clear, quantifiable examples of Fictiv’s value
Requirements:
- 10+ years experience in global manufacturing and supply chain, sales and/or product marketing roles
- B.S. in engineering or B.A. in business, marketing or other relevant field
- You are a strategic thinker, able to translate complex ideas into clear, focused actions and solutions
- You are an excellent writer, comfortable developing blogs, brochures, and landing page copy
- You are highly organized and a great project manager, able to keep multiple stakeholders on track toward a launch deadline
- Comfortable working in a marketing shared services, matrix-driven model
- Experience marketing to a span of personas such as technical audiences (e.g., mechanical engineers) and senior-level executives (e.g., manufacturing, supply chain, procurement, operations)
- Travel up to 30% - domestic and international
- You've worked with technology products that have targeted mechanical engineers, manufacturing, supply chain and procurement managers
- An understanding of mechanical or electronic manufacturing processes across North America and overseas is a plus