Product Marketing Manager - Production Services

Fictiv is a global manufacturing and supply chain company that enables organizations to scale globally. The Product Marketing Manager - Production Services will empower marketing and sales teams with market information and messaging to effectively promote Fictiv's product offerings, focusing on production manufacturing and supply chain services.

Responsibilities:

• Developing clear and effective production manufacturing solution messaging by persona and industry vertical to be used in marketing and sales campaigns
• Maintaining up-to-date messaging and product marketing assets for all of Fictiv’s production manufacturing and supply chain service offerings
• Interacting with customers and Fictiv sales reps to document win/loss analysis and deepen our understanding of our target audience
• Evaluating Fictiv’s positioning against our competition to inform our positioning and accentuate its differentiation in the market
• Directing launch campaigns to promote new feature releases and services
• Delivering clear messaging for emails, ads, web landing pages, brochures and technical positioning to support marketing campaigns and SEO initiatives
• Enabling our sales teams with product trainings and sales enablement materials
• Identifying case studies and testimonials that provide clear, quantifiable examples of Fictiv’s value

Requirements:

• 10+ years experience in global manufacturing and supply chain, sales and/or product marketing roles
• B.S. in engineering or B.A. in business, marketing or other relevant field
• You are a strategic thinker, able to translate complex ideas into clear, focused actions and solutions
• You are an excellent writer, comfortable developing blogs, brochures, and landing page copy
• You are highly organized and a great project manager, able to keep multiple stakeholders on track toward a launch deadline
• Comfortable working in a marketing shared services, matrix-driven model
• Experience marketing to a span of personas such as technical audiences (e.g., mechanical engineers) and senior-level executives (e.g., manufacturing, supply chain, procurement, operations)
• Travel up to 30% - domestic and international
• You've worked with technology products that have targeted mechanical engineers, manufacturing, supply chain and procurement managers
• An understanding of mechanical or electronic manufacturing processes across North America and overseas is a plus