Senior Staff Product Manager, Social Marketing (Mailchimp)

Intuit Mailchimp is the leading marketing automation and CRM platform for small and medium businesses. They are seeking a Senior Staff Product Manager to lead the Social Marketing product pillar, focusing on defining and executing an AI-forward vision to enhance small businesses' social media presence and drive customer growth.

Responsibilities:

• Own the Vision & Strategy: Define and drive the multi-year strategy for Mailchimp’s Social Marketing product area, including creation, publishing, optimization, and analytics across major social channels (Meta, LinkedIn, X, TikTok, YouTube, and more)
• Lead with AI: Partner with Intuit’s AI and data science teams to embed Generative AI into the end-to-end customer journey — from content ideation and post generation to performance insights and intelligent automation
• Deliver Customer Growth: Ensure the social marketing experience directly drives customer outcomes — increased engagement, traffic, lead generation, and sales conversions — by building products that are not only easy to use, but measurably effective
• Shape the Ecosystem: Define how social marketing connects across Mailchimp’s core surfaces (email, websites, analytics, commerce) to deliver a unified, AI-powered marketing platform
• Champion Customer Empathy: Lead discovery efforts, synthesize customer insights, and translate them into differentiated, customer-backed solutions that simplify marketing for time-constrained small business owners
• Drive Platform Scale: Build a robust, reliable, and extensible publishing and analytics infrastructure capable of supporting millions of social interactions and third-party integrations
• Influence Across Intuit: Act as a thought leader on AI-driven social marketing strategy, partnering with other product leaders across Intuit to define how AI and automation shape the future of customer growth experiences
• Mentor & Inspire: Guide and mentor junior PMs and cross-functional partners, fostering a culture of innovation, collaboration, and measurable impact

Requirements:

• 8+ years of product management experience, with at least 3+ years in a senior or staff-level leadership capacity
• Proven success leading large-scale social or social ads products, ideally with complex integrations, that deliver strong measurable business outcomes
• Deep understanding of social media ecosystems, APIs, publishing workflows, and content performance analytics
• Experience driving AI/ML-powered products — particularly in automation, content generation, or marketing optimization
• Strong product vision paired with a rigorous, data-driven approach to prioritization, experimentation, and measurement
• Exceptional leadership and communication skills — able to influence at executive levels and rally teams around ambitious goals
• Passion for helping small businesses thrive through intelligent marketing and automation
• Familiarity with Generative AI (LLMs), content intelligence systems, or AI/ML lifecycle management
• Demonstrated thought leadership in social or marketing platform innovation
• Proven ability to scale products globally, ensuring reliability, compliance, and performance across markets